Home' micenet eMag : micenet AUSTRALIA October November 2014 Contents MANAGING EDITOR
EDITORIAL ADVISORY BOARD
Gary Bender World Conference & Incentive Management • Ian Walsh G1
Productions • Linda Gaunt MEA • Annabel Norris Sydney Convention
& Exhibition Centre • Sharon Goldie MLC David Grant DG3 • Bryan
Holliday ICMS Australasia Pty Ltd • Ruth Lilian L&R Contract Business
Services • Ros McLeod arinex • Valerie Percival IBM Australia Limited •
Elizabeth Rich Agenda Pty Ltd • Jeremy Garling Fourth Wall Events
NATIONAL ADVISORY BOARD
Elizabeth Bindon-Bonney BT Create • Anna Guillan One & Only
Resorts • Suzanne Hart SHE • Peter Kinnane MCI •
David Hall David Hall & Associates • Sarah Markey-Hamm ICMS •
Sarah Seddon Atlantic Group (V) • Anna Stewart Queensland
Conventions & Incentives • Sonya Goncalves etouches
How many emails from the same
company are too much?
Sometimes when I’m buoyed
by a recent purchase and am probably not
thinking straight I take up the offer of a
friendly store manager to receive their
regular e-newsletter which is supposed to
include any specials they might have.
What follows is a barrage of emails that I
put up with for a month or so until I’m
searching for the unsubscribe button and
vowing I’m never going to purchase
anything from that place ever again.
Wotif I could stop these emails? I must
have clicked a button on that website too,
and now I’m sent a daily email
encouraging me to go somewhere or book
If they’re so smart don’t they know that
my last big holiday was to the U.S . in April
2013? Because they’re emailing me daily
is it going to make me go on another trip
again anytime soon? I think NOT!
Perhaps if they could offer some advice
on helping me pay off my car loan quicker,
reduce my mortgage, find a home for my
dog while the family and I are away, and
recommend how my son could have some
time off before his final school exams, I
might be in a better position to go
somewhere in the short-term future. But
right now I’m not. And I really don’t want
to read about holiday stuff if I’m not even
contemplating a holiday.
Many years ago when we started
micenet AUSTRALIA magazine we
established a fortnightly email newsletter
that had two purposes. It aimed to keep
our name out there in-between
publications (every two months), and it
was devised to give readers – you guys –
a snapshot of the latest news.
We’ve talked about increasing the
frequency but, like you no doubt, we’re
getting pretty damn sick of being
bombarded with so much stuff so regularly.
Today we now update our Facebook
page and our website at least a few times
a week, and if something’s really current
we’ll tweet about it.
The website allows our readers to go
and update themselves if and when they
want without us shoving it down their
throats in the form of a too-often email
newsletter. And, for all intents and
purposes, Facebook does the same.
There are many companies who I think
have got their mix right, and there are
many more who haven’t. Most convention
bureaux limit their emails to monthly. I
particularly like Gold Coast Tourism’s
because it’s short and punchy and it’s
chock full of what’s new.
The two frequent flyer programs I’m in
do it well too. Monthly is just enough for
me to check my points balance and
contemplate if I want to cash any in for a
Bunnings voucher or something similar.
I’m after a new pair of casual pants right
now. I went to the local Y.D. store in the
city last time because I like their clothes,
but with the amount of emails I’m getting
from them now I think I’ll be shopping
elsewhere just because I can and
because, well, it’s my damn money and I’ll
go where I want and buy what I want.
I seriously doubt that’s the desired
outcome they would’ve wanted when they
asked me if I’d like to receive their regular
e-newsletter. Now where’s that
unsubscribe button! m
Meetings are better when shared
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