Home' micenet eMag : micenet AUSTRALIA October November 2014 Contents communities, with the centre strongly supporting the campaign.
A strong focus for Brisbane Marketing and the Queensland
government has been community engagement. In the middle of
this month (October 15) community information forums are
scheduled for City Hall featuring speakers from the Department of
the Prime Minister and Cabinet’s G20 Taskforce, the Department
of the Premier and Cabinet G20 State Coordination Unit, Brisbane
City Council and the Queensland Police Service G20 Group.
The forums are designed to provide the latest information on
event planning and city impacts, and show how organisers are
working with the local community to deliver a successful summit.
Earlier it was decided that Friday, November 14, would be
declared a public holiday, which is the day when the majority of
the world leaders arrive in the city.
To ensure visitors are made to feel welcome, the G20 Taskforce
spokesperson said 2000 hospitality and tourism staff were being
trained as ‘destination hosts’ by Brisbane City Council. In addition,
up to 700 volunteers, many from Brisbane, will lend a hand during
Just weeks before the G20 the state government held a one-
day G20 Queensland Trade and Investment Summit. The
Treasurer and Minister for Trade, Tim Nicholls, and the Assistant
Minister to the Premier, Deb Frecklington, both addressed the
summit, which was held at the Brisbane Convention and Exhibition
Kerry O’Brien, one of Australia’s most revered journalists, MC’d
the event, and Bernard Salt, KPMG Partner, demographer and
social commentator was the luncheon speaker.
Brisbane’s G20 program began last year when the lord mayor
briefed 450 business leaders on the city’s plans to capitalise on
hosting the G20 Leaders Summit. He outlined the G20 Brisbane
Opportunities Program featuring a series of six key initiatives:
1 Brisbane Global Cafe – A thought-leadership forum focusing
on key sectors and issues important to our future and our
place in the world. Brisbane Global Cafe has so far existed
online but will culminate in a two-day thought-leadership event
at City Hall on November 12 and 13. The Cafe’s themes are
Improving Human Life, Powering Future Economies, Digital
Entrepreneurship & Innovation, Tourism’s New Frontiers and
Cities of the Future.
2 Choose Brisbane campaign – The highly successful Choose
Brisbane media campaign, delivered in key international
markets, has been extended to ensure Brisbane’s position as
a serious player in business, research and study continues to
grow. This year’s focus leveraged celebrity opportunities
created by the city hosting of the Asia Pacific Screen Awards.
3 Social media campaign – Since February 2014, Brisbane
Marketing has targeted G20 member nations, media, business
leaders and the people of Brisbane with G20 host city
updates, utilising key social media and other digital platforms
G20-Host-City and #G20Brisbane.
4 International media visits – Brisbane Marketing has been
hosting international journalist delegations to Brisbane
A Melbourne digital agency is challenging the traditional
three-day annual meeting with shorter, more frequent
events of its own.
Real Big Things is a series of lectures designed by Hardhat
Digital which describes itself as “A smart, dedicated team
of digital enthusiasts, helping brands do amazing things
with the internet”.
How it is positioning the lectures and running them is
anything but old school.
For starters, tickets aren’t the one price. The earlier you
book, the cheaper your ticket is, with a ticket for the first
registration costing just $1. The price then goes up by $1
with each new person booking. If you’re the 200th person
to book a seat you’ll be paying $200.
Hardhat Digital co-founder and head of strategy, Dan
Monteith, said the seminars – of which they have now held
six – were devised after he and his co-workers became
disillusioned with the annual conference format.
“If we had five people then we’d book a venue for five. If we
have 200 then we’d book a venue for 200,” Monteith says.
The past four meetings have been held in a dance studio.
Each meeting, held in the morning, includes three 30
minute presentations from a variety of presenters on digital
“We don’t use professional speakers. We use people who
have something interesting to say about a variety of things
relating to the business we’re in,” Monteith says.
It’s frequently asked questions area on the website is a
refreshing turnaround to the traditional meetings format:
Cool. Who's speaking?
Really smart people who are charismatic, passionate
about this sort of stuff and know not to put too many
words on a slide. And besides, it's not about the who, it's
about the what. The content is totally kick ass. We might
look at wearable technology, the future of money, how 3D
printing is changing the world, the internet’s deep, dark
underbelly, thoughts on writing a brief in 2014 or the next
round of industries likely to be annihilated by the web.
Hang on a sec. I already go to a fancy two-day digital
conference every year.
I bet you do. So you already know they suck. Average
speakers, annoying sponsors and those nasty plastic
name tags all make for a rubbish day or two out of the
office. Maybe two days of schmoozing once a year was
how things used to work, but 363 days seems like a long
time to wait between bouts of knowledge and inspiration.
We think two-hour sessions spaced regularly throughout
the year works better.
The next seminar will be held somewhere in Melbourne on
Visit https://realbigthings.com/ to learn more. m
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