Home' micenet eMag : micenet AUSTRALIA October November 2014 Contents Always connected to your traveller client is now the norm:
knowing where your employee is at any given time when travelling
With dynamic pricing in the market a challenge for corporates
trying to lock in deals, there is a move towards more client-driven
open choices with customisation via mobile apps which enable
individual employees to make direct choices in travel.
AIPC nails it with great keynote
The International Association of Convention Centres, aka AIPC,
held its annual gathering in Berlin mid-year, and picked an
impressive keynote speaker, Dr Parag Khanna. A TEDex presenter,
Khanna’s insightful presentation drew on the historical links
between strong infrastructure and a nation’s growth. He then
looked forward to the growth of globalisation and the shifting
power centres of the world. A true believer in fully integrated global
markets, he could easily connect the dots with the advent of the
modern convention centres backed by governments’ investments,
along with the current trend to sell destinations as smart cities and
promote countries’ knowledge centres. Anyone interested in the
presentation can view it online via IMR’s site
More consolidation of travel and meetings
The trend continues in the blurring of frontiers between corporate
travel and meetings, with the big boys in the world of travel
management companies expanding their meetings services. Over
the past decade we have seen most of the big players open
dedicated meetings and events divisions, including American
Express, Carlson Wagonlit, BCD and Flight Centre. BCD’s M&I has
taken a further step, buying Universal Meeting Management Inc
(UMM) which specialises in the health care sector.
“Acquisition is key to our strategic growth plan, and we could
not have found a better cultural fit than the one that currently
exists at UMM,” said BCD M&I global president Scott Graf.
This trend was underlined at a recent global corporate annual
convention in Los Angeles where the topic of consolidation of
corporate travel, meetings and events emerged as a major topic.
In the past this group focused more on corporate travel needs, but
it was inevitable that their attention would turn to capturing the
meetings and incentives business, with procurement and strategic
meetings management (SMM) playing its part.
To illustrate, one of the sessions was entitled “Big Data for
Meetings and Events: Bridging the Gap Between Marketing,
Corporate Hospitality, and Procurement”.
Airbnb and Uber go corporate
It had to happen. Both newcomers into the accommodation
and transport space have now announced moves to capture the
corporate market. Uber for Business has been launched, enabling
employers to create business accounts for employees. How long
before we see them in the delegate transfer space, if not already?
Both companies have done deals with Concur Technologies to
enable expenses to be tracked by corporates via TripLink software.
Airbnb recognises the value of business travel and is tailoring its
offer to this market with a new Business Travel on Airbnb website
especially wooing the longer stay and relocating corporate
employees. Delegates are already known to be regular uses of
their accommodation options. The traditional accommodation
suppliers, hotels, and regulators in a number of countries are
keeping a watchful eye on this rapidly expanding phenomenon.
The next step might be both organisations becoming more
mainstream and perhaps joining some industry organisations and
establishing partnerships with the larger event and travel
management companies. m
Elizabeth Rich is a business events specialist who has developed a strong
industry reputation during her 30 year high profile career as an industry
spokesperson and practitioner. Elizabeth continues to be a keen industry
observer and contribute through project work, writing and training. She
can be contacted via email - firstname.lastname@example.org .
68 Market Street, Sydney NSW, 2000
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