Home' micenet eMag : micenet AUSTRALIA October November 2014 Contents Is your meeting or event manager accredited?
The mission of the Australian Events Academy is to help
people plan better events and to educate them in how to
do it. One of our key supporters the Dockside Group has
joined with the AEA to offer educational seminars in NSW to
Executive and Personal Assistants who plan events.
The purpose of these seminars is to provide EAs and PAs with
the knowledge and skills to plan better events and also for them to
get a first-hand look at the great event space and facilities that the
Dockside Group has to offer.
There will be three seminars held during the months of October
2014, February 2015 and March 2015. Each seminar will have
the same content and entry is on a first in basis.
Topics at the events will include but will not be limited to:
• The right questions to ask at a site inspection to benefit you event
• Demystifying AV for your event, what you may or may not need
and what you are being charged for
• Using Social Media throughout your event and assisting your
delegates do so
• “Innovation in Events” how to create an event your guests will
• Finish with the opportunity to ask questions, networking drinks
and canapés courtesy of the venue
By attending one of these seminars PAs and EAs will be able to
use the knowledge and experience to plan more innovative events,
learn how to get the most out of their relationship with suppliers
and understand what is on offer.
If you would like to attend one of these events please contact
Natalie at the AEA on 0299295400 to receive an enrolment form.
It is envisaged that the AEA will undertake other events of a
similar nature in different states over the next 12 months. m
from the CEO
LINDA P GAUNT
The planning and management required for a successful
conference or business event is a complex and daunting
process. It can also become a time-consuming, expensive
and potentially embarrassing experience for someone without the
technical skills and experience in this area.
As with most initiatives, a professional result is far more likely to be
achieved by using a qualified professional with the skills, experience
and networks to do the job in an efficient and effective manner.
The Accredited Meetings Manager
Meetings & Events Australia, as the peak body for the business
events industry, has developed a rigorous accreditation standard
to recognise meeting and event managers who have the technical
knowledge, skills and experience to deliver a successful event
from concept right through to conclusion.
Accreditation is an industry endorsement of the individuals
competency and commitment to quality, professionalism and
ethical practice. To achieve the Accredited Meeting Manager
(AMM) designation, an event manager must:-
• be a member of Meetings & Events Australia as the peak body
for the business events industry, and
• demonstrate employment (or self-employment) as a meetings or
events manager for at least 3 years immediately prior to application
with evidence of events successfully managed during this time, and
• provide evidence of continuing professional development ensuring
on-going training and the updating of knowledge and skills, and
• provide referees confirming the capacity of the individual to
organise events in a professional manner and produce a
professional result, and
• successfully complete an assessment task demonstrating their
capability across a range of disciplines relating to the planning
and management of business events, and
• abide by the MEA Code of Ethics.
• An Accredited Meetings Manager will have demonstrated their
expertise across a range of disciplines including:-
• project management within time and budget requirements
• management and coordination of venues, speakers and event
• event technologies
• event marketing and promotion
• obtaining and managing sponsorships
• coordinating the event destination and travel arrangements
• on-site management for a positive delegate experience
This extensive process is designed to ensure the AMM
designation is awarded only to those who can demonstrate their
competency and commitment to quality, professionalism and ethical
practice in the planning and management of business events. With
renewal required every 3 years, you can be assured their knowledge
and skills are current and have faith in the end result.
Next time you are planning to host a conference or business
event, look for the AMM designation - your tick of assurance
Meetings & Events Australia highly recommends using
Accredited Meetings Managers (AMM) for the planning and
management of your conferences and business events. m
Meetings & Events Australia through the Australian
Events Academy (AEA) and the Dockside Group is
offering free of charge Event Education to PA and EAs.
MEA 2015 National Conference
Join us on Hamilton Island from 24-27 May
for the industry event of 2015.
It’s time to put your feet in the sand.
Early Bird Registrations opening soon.
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