Home' micenet eMag : micenet AUSTRALIA December 2014 January 2015 Contents Q. What is brand new for 2015?
A. It’s a new look AIME for 2015: new branding, new show
floor, new hosted buyer program, new media program, new
networking opportunities. This year, we are very excited with the
enhancements we have made to our show floor. Attendees can
expect the best event yet and we are excited to introduce a new
community strategy which seeks to create an interactive online
and offline network where those in the industry can stay
connected and inspired 365 days a year.
Q. How are you keeping the event fresh?
A. We’re constantly searching for new ways to keep AIME
at the forefront of the business events and meetings industry.
We pay particular attention to feedback from our attendees to
build on our program each year. As a result of this, at this year’s
event, we have introduced a main central community hub that
has been designed to bring the AIME community together on
the show floor. In addition to our very popular pre-scheduled
appointment diaries, all attendees can experience the hub and
its activities ranging from education, networking, inspirational
and business. We have also created wider aisles to ensure we
achieve maximum traffic flow and customer experience. And
finally, we have allocated dedicated areas by geographic
regions, hotels, products and services to ensure that our
attendees can easily find and access the suppliers they are
looking to engage and connect with.
Q. As a visiting delegate what is the best strategy
for getting the most out of your attendance?
A. Preparation is key because it enables you to personalise the
experience to your exact business needs and challenges. The
AIME website, blog and social media platforms provide the
information attendees need to get the most out of their attendance
and pre-plan their experience - from examining the list of exhibitors,
accessing tools to help you plan your business meetings and
reviewing what products and services you’re most interested in.
You can also stay connected with us and access ongoing insights
and information all year round by joining AIME’s social media
platforms and interacting with the AIME community online on
LinkedIn, Facebook, Twitter or our e-newsletters and AIME blog.
Q. What about exhibitors, particularly new
A. We recommend an easy five step program for our
exhibitors. 1. Complete the interactive AIME web listing, then
notify your customers as well as the AIME team of any exciting
promotional activities. 2. Join our social media platforms, increase
e-marketing initiatives and connect with your customers. 3. The
TravMedia portal is the perfect online PR tool for exhibitors to
reach media prior, during and after the event. 4. Exhibitors can
also contact our PR agency Ogilvy PR to promote their latest
news and advertise in the AIME Daily. 5. Finally, when it comes to
business appointments, exhibitors should make a check list of all
buyers they are going to meet and research each one of them to
ensure the right questions and responses are addressed. We
have listed the best pre, during and post show marketing advices
for exhibitors to determine the most suitable to their business
needs. This marketing guide is available on the AIME website,
alongside other valuable resources developed by the AIME team
to help assist exhibitors make the most of their time at AIME.
Q. What are some of the presentations you have in
A. The main topics in 2015 will evolve around business
technologies, industry trends, leadership and creativity – topics
we know are relevant for the industry.
Leading global industry associations, such as ICCA, PCMA,
Association Forum, ISES, Incentives Associations, EEAA and PCO,
will also be on hand to share insights and best practice, including
American Express who will provide an overview of latest trends.
We are also thrilled to continue our partnership with Saxton
Q. How can people learn more about the event?
A. Visit www.aime.com.au and join us on Facebook, Twitter,
Instagram as well as our blog and e-newsletters. For joining us as
an exhibitor, you can contact our sales manager Delwin Kriel on
email@example.com or + 61 (02)9422 2470. m
The 23rd Asia Pacific Incentives & Meetings Expo will be held at the
Melbourne Convention & Exhibition Centre on February 24 and 25,
2015, with more than 700 exhibitors from over 50 countries.
Coming up to its 23rd year in 2015, Australia’s premier business
events exhibition AIME remains current and relevant to a now
mature audience. Exhibition director Jacqui Timmins explains
what’s in store for the event moving forward.
AIME’s new look and feel
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