Home' micenet eMag : micenet AUSTRALIA February March 2015 Contents MANAGING EDITOR
wo incidents in Australia in recent months have demonstrated to me that the world is not as small
as we’d like to think, and that good social media management is paramount to maintaining
respect and understanding. Both contain lessons that those working in the business events
industry should adhere to for creating more effective programs.
Perhaps like you, I follow a couple of internationally-based Australian celebrities on Facebook, for no other
reason than to see how the other half lives. I also have a few mutual friends and relatives who live overseas
and who are my friends on FB.
The incidents I’m referring to are the death of cricketer Phillip Hughes and the siege at the Lindt Chocolat
Café in Martin Place in late 2014.
In-between the many Facebook posts by my friends and family in Australia on each of these tragedies
would come the odd post by my celebrity “friends” and my acquaintances living overseas on anything from
what they were having for breakfast to where they were going for lunch, and when their latest movie was to
This was stuff that was for all intents and purposes totally inappropriate when all of Australia was gripped
with first, the death of Phillip Hughes, and second, the Lindt Chocolat Café siege, and were expressing their
feelings through the social media channel.
Understandably my international friends and relatives were probably not aware of these incidents, or knew
of them but could not gauge the incredible impact each was having on so many of us. And for that they can
But for my Australian international celebrity “friends” to be posting how many pounds they’d lifted at the
gym that morning, or how funny their pet pooch was as Phillip Hughes lay in a coma in hospital or when
Martin Place had been cordoned off at the height of the siege, is just not good PR.
No doubt these individuals have a social media manager who posts X number of updates on their behalf per
day or per week to keep their client’s name out there in cyberspace, but when there are certain major events
unfolding, as there were in Australia in late 2014, they should be on top of them and post accordingly.
Or here’s an idea... don’t post at all.
We can say that with technology the world is a smaller place than it ever was but we should also be aware
that unless we’re on the ground everywhere - in the thick of it - we can’t know everything that we should
If we’re playing business on a global scale we need people in-market to give us the lie of the land or at the
very least we need to be up-to-date before we release the social media beast to our “friends” in other parts
of the world.
Note to my celebrity buddies... you’ve been unfriended! m
World Conference & Incentive
Ian Walsh G1 Productions
Linda Gaunt MEA
Annabel Norris MEA
Sharon Goldie MLC
ICMS Australasia Pty Ltd
L&R Contract Business Services
Ros McLeod arinex
Elizabeth Rich Agenda Pty Ltd
Jeremy Garling Fourth Wall Events
Anna Guillan One & Only Resorts
Suzanne Hart SHE
Peter Kinnane MCI
David Hall David Hall & Associates
Sarah Markey-Hamm ICMS
Queensland Conventions & Incentives
Sonya Goncalves etouches
This publication has been independently
audited by the Circulations Audit Board.
Period ending September 2014.
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