Home' micenet eMag : micenet AUSTRALIA February March 2015 Contents TOP 5 | LAUREN ARENA
MANAGING DIRECTOR, ZOOM
EVENT EXECUTIVE, THE STAR
1 Chasing the sun – When I think of long summer days, I think of events embracing the
outdoors. Cocktail parties or dinners set on beaches, concerts in vineyards, family fun
days in parks and gardens, events on yachts, conferences with outdoor breakouts, and
moonlight cinemas. I love summer food, which always seems more fresh and colourful
than its winter counterparts, and who doesn’t love summer cocktails watching a
2 Hot, hot, hot! – Warmer weather opens up a whole plethora of different destinations that
may have been too cold to consider at other times of the year. Southern beach resorts
such as Lorne, Torquay and Phillip Island in Victoria, Kangaroo Island in South Australia, as
well as all of Tasmania, are all beautiful during our summer months and don’t get too hot.
Think outside the square too. We’ve managed very successful events at ski resorts during
summer, such as Mt Buller and Thredbo. All of the hotels are much more negotiable during
no snow season, and they’re in magnificent national parks which you never see in winter.
3 Good summer venues – Warm weather and late sunsets conjure up events set on white
sandy beaches, in beautiful gardens and parks and on rooftop terraces, outdoor decks
and balconies. Make sure you have some shade, and preferably an indoor undercover
option on site as well. This will protect your audience from summer rain or extreme heat.
4 Slip, slop, slap – Summer days and outdoor events thrive, but so do insects and sun burn.
Always have sufficient quantities of sun screen and insect repellent on hand. Ornamental
lakes look nice, and mozzies think so too, so avoid staging an event next to one in
summer. Same applies to rainforests!
5 Be prepared – Just about any team-building event is going to work well during summer,
unless the weather becomes too hot. Offer a selection of activities that can be staged
indoors or outdoors, or under shade structures. Have a venue contingency plan. If it’s over
36 degrees celsius consider moving the activity into an air-conditioned building. Always
have lots of water on hand, either bottled or a transportable water station, and allow at
least two litres per person.
1 Planning – Summer is the perfect time for a celebration and the secret to event success is
in the detail. Take time to research your venue and always look for a backup plan. With
outdoor events, it is important to ensure you have engaged in all necessary permits and
2 Get creative – Think about the space you are working with and really allow your
imagination to run wild. During Good Food Month at The Star we transformed our rooftop
bar, Sky Terrace, into a thriving Asian street food marketplace, bustling with tantalising
scents and sounds with one of the most spectacular views in Sydney. It is also very
important to stay true to your theme and build upon key event messages in a creative way.
3 The wet weather contingency – In Sydney, we imagine summer events to be long days
of sunshine coupled with a sunset cocktail and a beautiful view. However, this doesn’t
always go to plan. Whether it’s a marquee, branded umbrellas, ponchos or an undercover
venue on standby, make sure you have a wet weather contingency.
4 Five senses – Employ the five senses to your next event. In my experience as chair of the
NSW YMEA Sub Committee we pride ourselves on making our events a sensory journey.
Taste: Food stalls work wonders for outdoor events. Smell: Think scented invitations or a
scent delivery system using dry-air technology. Sound: Always ensure you have a budget
for some good tunes. Sight: Once you have your venue, work with its canvas and create a
story. Touch: Make sure your guests leave with something to remind them of their event
experience, like goodie bags filled with treats or a Photobooth polaroid to take home.
5 Outdoor event trend – There is a growing desire in the Industry to host events on a
rooftop bar and take in the fresh summer breeze and city lights. Working on a property that
has a range of signature dining restaurants, live entertainment venues and bars, at The Star
we are spoilt for choice when it comes to finding a space to host guests. The Star’s rooftop
bar, Sky Terrace, is a favourite with Sydneysiders during summer.
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