Home' micenet eMag : micenet April May 2015 Contents The Northern Territory Convention Bureau’s
Nicole Jervis said NT participants were not
keen on the change of format for the AIME
program and the limited notification time.
“We had a conflicting client event which we
have been hosting for years and booked nine
months prior. We would never intentionally aim
to affect the experience or requirement of the
buyers. We didn’t favour a paid gala dinner at the conclusion as all of our exhibitors are in no
condition to kick up their heels after a two day tradeshow – and they had already booked their
travel and accommodation months before.
“The welcome reception gave a fantastic opportunity to meet intended buyers and form
relationships outside of the stand so that when they visited over the next couple of days, you
are already old friends and relaxed.
“The NT definitely won’t be exhibiting in the same format for AIME 2016. Our trade stand has
come to the end of its show life and is well and truly depreciated, which provides us with the
perfect opportunity to analyse our presence for all upcoming trade events.
“The quality of buyers can be really hit and miss. Ultimately bureaux want the show to be
equally successful for the buyers as well as the sellers. The NT only has interest in meeting with
buyers who have vested interest in our destination and unfortunately the system didn’t allow this
to occur. The traffic of the trade event was really quiet on the Wednesday - you might have seen
tumbleweed rolling down our walkway – which is a far-cry from what our regions are like.
“As always we pushed to make some great contacts and potential leads; most importantly it
is great to catch up with industry colleagues in one place. Our event at Pei Modern was
wonderful, the company lovely and the food was divine.”
Business Events Tasmania (BET) experienced some problems during the planning stages of
the event, including poor communication by the event organisers and difficulties with the online
diary system, said Business Events Tasmania’s Meredith Farrer.
“The lack of the bell during the show was also particularly frustrating. Despite this, we felt that
the quality of leads was high, offering great potential future business for our organisation,” she
“We felt that the new format lacked opportunities for exhibitors to network with buyers, and
our preference would be for a return to having the welcome event on the Monday night.
“BET received new leads and good contacts, and yes we will be returning in 2016 - hopeful
that feedback from the 2015 event is considered.”
Hosted buyer Amanda Bain from the Australian Glass & Glazing Association said the majority
of exhibitors she had booked appointments with had obviously done their homework
beforehand and researched her association and her LinkedIn profile.
“This meant the 15 minutes could be spent discussing my future requirements rather than
informing them about what it was we did, and I found this a great use of the time for both
parties,” she said.
“I didn’t feel the same atmosphere on the trade floor as last year. There seemed to be less
people and exhibitors so perhaps this contributed to that lack of buzz.
“TH E WE LCOME RECEPTION GAVE A
FANTASTIC OPPORTUNITY TO MEET
INTENDED BUYERS AND FORM
RELATIONSHIPS OUTSIDE OF THE
STAND SO THAT WHEN THEY VISITED
OVER THE NEXT COUPLE OF DAYS,
YOU ARE ALREADY OLD FRIENDS
“I think moving the Saxton Showcase to
the end of the day was not a good idea.
Being a hosted buyer is quite exhausting.
You are on your feet all day and talking to lots
of different people with very little time for
breaks. To then be expected to focus your
attention for two hours on this event was too
much. We just want to relax, socialise and
have a glass of wine at the end of a very
“I know a lot of buyers didn’t attend the
networking drinks either because they had
already accepted invitations to dinners and
cocktail parties hosted by the trade
exhibitors. The welcome event on the
Monday night should be reinstated and the
Saxton Showcase moved back to the
“As for whether I will return next year, the
answer is yes but it will be as a visitor so I
can participate in the knowledge sessions.
The structure of the hosted buyer program
does not allow any time to attend any of
these sessions which is a shame because
the content looked very good. I plan two
years in advance for my conference so
meeting with trade exhibitors every other year
works best for me as well.”
Speak to me
This year, the Saxton Speakers Bureau
celebrated its 50th anniversary with the
Australia Speaks event.
More than 1300 people attended, with
mixed reviews. And the fact that it was
rescheduled to take place on Tuesday
evening, instead of the usual early morning
session, was a particular point of contention.
Compared to previous years, the event
doubled in size (with 22 speakers) and in
length – it lasted more than three hours and
ran well over time, meaning many were late
arriving at the Movers and Shakers party
Nevertheless, the slew of speakers
entertained – some more than others – with a
few famous faces in the mix including Mike
Munro as master of ceremonies, the
legendary Ita Buttrose, sexy business man
Mark Bouris, and sports stars Layne
Beachley and Cathy Freeman.
Stand-out performances were given by
those who had truly inspirational stories to
share with the audience. m
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