Home' micenet eMag : micenet April May 2015 Contents THUMBS UP
We like it when industry members stick up for the industry as a whole and Ilana Den of
CC Conferences & Corporate Events did just that following a ridiculous article in The
Sydney Morning Herald “Going Away for Work is a Time Waster”.
She said: “Sure, I have a vested interest in conferences taking place as this is the
lifeblood of my business, CC Conferences & Corporate Events. Our colleagues in hotels,
venues, airlines, team building companies, transport operators, facilitators, coaches,
speakers, MCs, entertainers and the many other businesses involved in the business of
conferencing would not agree either. Nor, for that matter, would Business Events
Australia or any other business tourism body. In 2013–14, business events contributed
$13 billion to the Australian economy through conferences and incentives held in
Australia and this figure is expected to grow substantially by 2020.
“Most importantly, if you were to speak with our clients - the ones who actually pay for
the conferences - I can guarantee that they would not agree with this article either.
Because they plan and execute their conferences with only one objective in mind - to
motivate and inspire staff. You see, when a conference is planned well from an employee-
centric perspective, when the content is new and challenging, when team building and
strengthening is considered and embraced, when delegates are excited about discovering
a new destination and its charms (and perhaps as a bonus, have a break from the same
old, same old of every day) they actually emerge at the other end enthused, inspired and
invigorated to get back to their desks and sell, seal that big deal and strengthen the
reputation of their company. Most delegates are actually grateful to their organisations for
investing in them and giving them an opportunity to learn and experience.
“So I can only surmise that Ms Cain’s friend’s company does not organise very
content-stimulating, destination/venue-enticing, team building-embracing conferences.
Or that her friend does not enjoy an opportunity to get to know her colleagues better in
a relaxed, away-from-the-office environment and embrace new learning and challenges.
I suspect that the latter might be the case when I read about her “network(ing) with
people she already knows and could not care less about” and that “she won’t have
learnt anything new during the conference”. Come on, people, what happened to
approaching a new experience with an open mind?
Sure there are some business events that have a “knees up component”. And since
when has having fun with your work colleagues been something to mock? Yes, those
same work colleagues that can help you in your position and your career. If there are
take-home messages that inspire staff to be better at what they do, how can that be a
complete waste of time?
So please don’t cite the experience of a single kill-joy who appears to go to work only
as a means to getting through the day as the voice of many. I can guarantee you that if
you spoke with the vast majority of delegates we see at the conferences we organise,
you would hear a different story. Entirely.”
Touche Ilana! m
Darren Isenberg recently celebrated
20 years in the business after throwing
in his career as a high school
economics teacher for that of an MC,
presentations skills coach and
keynote speaker. He says he has since
been fortunate enough to have done
something that he absolutely loves. To
celebrate he’s posted “20 Things I’ve
Learned In 20 Years” on LinkedIn.
We like the AIME exhibition in
Melbourne, believing it to be Australia’s
premier event for the business events
community. What we didn’t like at the
2015 outing was doing away with the
welcome reception on the night prior to
the start of the exhibition to a more
formal – and costly – dinner at its
conclusion. We also didn’t like the fact
that visitors to the show couldn’t fit
much of anything in the tiny satchels
they were provided.
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What can you expect at MEA?
- Have David Penglase mentor you on account improvement
- Let Alisa Camplin coach you to new heights through grit and determination
- Julia Hartz helps to explain the importance of the live experience and the human experience
- Matt Church will guide our choice to become agents for change, amplifiers and thought leaders
Learn advanced account management skills to make your best clients even more profitable.
Get social selling skills to help outpace your competitors. Acquire great ideas on leading teams to
the next level of performance.
Get practical ideas you can use right now to boost efficiency with mobile tech and the Cloud.
Discover how social media can boost your conference ROI. Get practical tips on risk management
and HR to help you sleep soundly at night.
Give your people practical, achievable steps to stay ahead of your competitors. Learn social media
strategies that actually make money and Cloud tools that boost efficiency. Get strategies to manage
casual, virtual, and global workforces.
Learn how your prospective clients think, so you can help solve their problems. Get inside the head
of PCO’s, producers, corporates and venues as they talk openly about the hot issues that matter to
them. Make valuable new contacts.
Join us on Hamilton Island from 24-26 May
for the industry event of 2015!
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