Home' micenet eMag : micenet April May 2015 Contents Hiebl said with the sector under a Trade and Investment Minister and lobbying to other
portfolios, it should be mindful of sectors that impacted business events, such as science and
Singapore Tourism Board
John Conceicao is the new Singapore Tourism Board executive director of international group
planning & Oceania, attending his first AIME exhibition recently.
He has a soft spot for Australia with the country ranking #4 in visitors, and sees a growth in
major events that will continue to have a strong impact on business event arrivals.
“Business travellers make up 34 per cent of our overall visitors and so the MICE sector is very
important to us,” he said.
India, China, and Malaysia are the three top markets for Singapore. Numbers from Australia
are slightly over one million per annum, with the average stay of 3.2 days.
“The landscape in Singapore has changed, with a greater offering of experiences now
CEO of Business Events Tasmania, Stuart Nettlefold, is quietly optimistic about the year ahead
for the state, reporting at AIME that recent research undertaken by the bureau was extremely
favourable, particularly for venues and food and wine offering.
“For the first time we researched our clients, the PCOs, event planners, in associations and
corporations, and asked them what they thought our strengths as a destination were and where
there might be perceived gaps. Where we rated very well was in the area of food and wine, and
very well in terms of the beauty of our destination and its compact nature.
“We also rated well in terms of new product, and of course MONA came up. In my opinion
MONA has been a game changer for us.”
The survey found 97 per cent of respondents rated Tasmania as a favourable MICE destination
and 91 per cent were satisfied with the services provided by Business Events Tasmania.
SA launches pre and post touring portal
On the back of a record-breaking year – results up by 15 per cent and a 180:1 ROI to the South
Australian Government – the Adelaide Convention Bureau launched an online booking portal for
pre and post conference delegate touring.
For the past three years the city has been in the midst of a $3 billion redevelopment of the
riverbank, convention, research and entertainment precincts, announced an additional 582
rooms had been added to the city’s stock following the opening of Quest on King William, Ibis
Adelaide and the five-star Mayfair Hotel.
Another $30 million has been spent on
redevelopment of Rundle Mall in the CBD.
ACB director of sales & marketing, Martin
Radcliffe, said the city of churches is expected
to have construction teams in town for the
next three to four years with a planned $300+
million redevelopment of Adelaide Casino,
which includes a new luxury hotel. The city
was also glowing at AIME with its
announcement as the host city for Dreamtime
in December 2015.
Stage two of the new Adelaide Convention
Centre is due to open in 2017, in time for the
International Astronautical Congress for 3000+
delegates. Meanwhile it was announced that
the centre would provide free high speed, high
density WiFi to delegates with up to 12,000
connections plus an even faster paid level of
broadband that would deliver guaranteed data
services to conferences.
Shark in the Yarra
Business events in the Yarra Valley will get a
boost from the presence of The Shark, Greg
Norman, for a mid-year official launch of his
first 27-hole Australian golf course.
The new course, part of Eastern Golf Club
which moves from a suburban links to the
property beside the upper reaches of the
Yarra, will also feature a unique nine hole par
three course expected to be popular with the
stay and play meeting market.
The 630-acre property also has
accommodation and conferencing facilities at
Yering Gorge, which original developer Ross
Some exhibitors and visitors
reported disappointment at the
fact that there was no welcome
function event at AIME in 2015.
New products and innovation continues to
be one of the most sought after at AIME.
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