Home' micenet eMag : micenet June July 2015 Contents MANAGING EDITOR
Build it and he will come
ne of my all-time favourite movies is Field of Dreams starring actor Kevin Costner who used to be
a bit of a sex symbol back in the day. Kevin started hearing a voice coming from his Iowa corn
field to “build it and he will come”. Turns out young Kevi believed that he had to build a baseball
field, and no sooner had he done so than ghosts of baseballers past popped in to play ball.
Recently, in researching for a story, I was reminded of Field of Dreams and past discussions with EEAA
chief executive Joyce DiMascio who for some time has been of the opinion that as well as bidding for
international meetings, Australia should be playing to its strengths and creating events all of its own.
I happened to have a chat to the chief medical officer of the ICC Cricket World Cup, Dr John Orchard,
who had been instrumental in securing the 5th World Congress of Science and Medicine in Cricket which
ran in Sydney around the time of World Cup semi-final.
He told me that despite our small population, Australia is a leading light in sports science and sports
medicine. We actually produce more sports medicine publications than any other country except the U.S ., and
our sports medicine specialists are recognised internationally for their ground-breaking studies and research.
One reason for this is because of the vast number of sports we as Australians support. The U.S. is huge in
baseball, American football and basketball – biggest in the world in fact - with multi-million dollar teams in
each. We on the other hand have smaller teams – no less professional (just with smaller paychecks) - in a
greater number of sports.
Dr Orchard estimates Australia has between 70 and 80 professional sporting teams. These are teams
where the players are paid to play, with each team having specialists assigned to manage and support the
athletes and improve their performances.
All are on the cutting edge of performance improvement. Did you know, for example, that there are entire
university departments that focus on the biomechanics of bowling a cricket ball faster, spinning it further, or
with more accuracy? Or that there are statisticians whose lives revolve around crunching numbers to
determine the perfect team make-up (think the movie Moneyball with Brad Pitt).
Did you know that Australian physiotherapists are among the most sought after in the world by teams in
the Indian Premier League? As much as our top-class cricketers are highly prized, so too are our medically-
trained support staff.
We have a veritable goldmine of experts working behind the scenes who could and should be invited to
develop their own international events.
It’s a win for them and it’s a win for the meetings industry.
Make sure you read our story this issue on the South Australian Health and Biomedical Precinct and the
aims of the Adelaide Convention Bureau to secure more meetings in the medical arena. I wonder if there are
some stand-alone events that could also be created with the assistance of those working in the precinct.
Build it and they might just come... m
World Conference & Incentive
Ian Walsh G1 Productions
Linda Gaunt MEA
Annabel Norris MEA
Sharon Goldie MLC
ICMS Australasia Pty Ltd
L&R Contract Business Services
Ros McLeod arinex
Elizabeth Rich Agenda Pty Ltd
Jeremy Garling Fourth Wall Events
Anna Guillan One & Only Resorts
Suzanne Hart SHE
Peter Kinnane MCI
David Hall David Hall & Associates
Sarah Markey-Hamm ICMS
Queensland Conventions & Incentives
Sonya Goncalves etouches
This publication has been independently
audited by the Circulations Audit Board.
Period ending September 2014.
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