Home' micenet eMag : micenet June July 2015 Contents Y
ou just can’t keep a city like
Melbourne down. With the
opening of the International
Convention Centre Sydney still 12
months away, the Victorian capital has some
good news of its own with the announcement
that stage two of its convention centre
expansion is set for take-off.
The Victorian State Government made the
announcement in its budget in May,
announcing up to $210 million will be
invested in the long-awaited expansion of the
Melbourne Convention and Exhibition Centre
Stage two of MCEC’s expansion will
ensure MCEC remains Australia’s largest
convention and exhibition space.
Melbourne Convention and Exhibition Trust
Chairman Bob Annells said the MCEC had
been working closely with the Victorian State
Government and stakeholders to develop a
proposal that meets the global demand for
multi-purpose convention and exhibition
“The investment supports the work MCEC
conducts with the Melbourne Convention
Bureau to attract major business events to
Victoria and aligns with the government’s
Victorian Visitor Economy Review to support
the growth and development of this sector.”
MCEC chief executive Peter King said the
highly anticipated announcement was welcome news for industry and Victoria. “Melbourne has
led the growth of the business events industry globally for the last decade and it’s wonderful to
see government investing in this lucrative and important sector,” Mr King said.
“Five hundred and eighty million dollars of economic contribution is generated annually from
MCEC’s activities and the expansion is estimated to generate an additional $175 million annually
for the state.
“MCEC’s expansion will significantly expand the South Wharf precinct footprint to offer a
range of flexible spaces to meet the changing needs of the business events industry, address
global competition and ensure we retain our position as Australia’s number one business events
The completion of MCEC’s expansion is expected to result in an additional 74,000
international visitors annually, create hundreds of jobs and provide an estimated $167 million
boost to the economy.
The venue has had a record three years while turning away 20 per cent of business
opportunities due to a lack of available space, and exceeded expectations following the
Victorian State Government’s previous investment to build the new convention centre in 2009.
Each year the award-winning MCEC attracts more than 1000 events, 1.5 million visitors and
is recognised globally for its excellence in event delivery.
Melbourne Convention Bureau (MCB) CEO, Karen Bollinger, was equally as positive.
“This is exciting news for the Victorian business events sector, and shows that the state
government recognises the substantial role business events play in the Victorian visitor
economy,” she said.
“Every year the MCB secures an average of 175 business events and 59,000 delegates to
Victoria which delivers an estimated $247 million in economic contribution to the state economy.
MCEC is one of the MCB’s key strategic partners and plays host to many events that we
“This financial year alone the MCEC has played host to more than 20 international association
conferences secured by MCB, including the 20th International AIDS Conference, the 15th
Biennial Meeting of International Gynecologic Cancer Society and the World Geothermal
Conference. These conferences generated around $170 million in economic contribution for the
state, created more than 1900 jobs and supported the growth of Victorian future industries.” m
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Jessica Mauboy closed the
Young President’s Organisation
Global Edge meeting at the
MCEC earlier this year.
Melbourne is set to retain its lead status following the
announcement of expansion to the MCEC.
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