Home' micenet eMag : micenet August September 2015 Contents Contrast that with the Sydney Olympic Park
aquatic centre where anybody with a couple of
bucks and a pair of cossies can take a dip and
it’s not hard to understand why our games
remain one of the most successful.
Our Olympic venues are continuing to be used
and patronised. Take a trip to Homebush or
Sydney Olympic Park any day of the week and
particularly on weekends and you will see that
the talk of “white elephant” is well and truly
It has to be said that we are smart at events –
big and small. There have been controversies with some events (people continue to complain
about the cost of Victoria hosting the Australian Grand Prix), and not all have been the
success that we expected them to be, however, there are many more that are proving to be
working so well.
Right now there is an entrepreneurial spirit from the private and public sectors when it comes
to events which is giving Australia as a whole a real edge in attracting more visitors.
As this article is being written soccer matches are being played in Melbourne, Adelaide, and
Brisbane with some of the biggest clubs in the world – English Premier League giants Liverpool
FC and Manchester City, European powerhouses Real Madrid and FC Porto – taking on each
other and our local teams.
Matches have been sell-outs, hotel beds have been filled, restaurants buzzing, and social
media on fire.
Tourism and Events Queensland supported the hosting of Liverpool FC, with its CEO, Leanne
Coddington, commenting that events play a vital role in promoting a destination, driving tourism
and fostering community pride.
Other partners included Stadiums Queensland, Brisbane Marketing, Brisbane Airport
Corporation, Suncorp Stadium, and AEG Ogden.
The match proudly joins the It’s Live! in Queensland events calendar which the government is
continuing to add to through a range of new initiatives.
New South Wales might
In typical parochial style, New South Wales believes that it leads the nation when it comes to
attracting and hosting events. And, looking at its calendar, it’s not hard to see why.
Destination NSW CEO Sandra Chipchase, reports that the organisation supported 136 events
in 2014 which contributed more than $500 million in visitor spend to the state’s economy.
As well as securing exclusive visits from international sporting teams like Chelsea FC and
Tottenham Hotspur, Destination NSW is still celebrating the conclusion of its annual Vivid
Sydney event which saw a record number of visitors in 2015.
And it’s also assisting in securing more niche events like the just announced L’Etape Australia
by Le Tour de France, which is heading to regional New South Wales in 2016.
L’Etape Australia is described as a premier amateur road cycling event, held under the banner
of the world’s most iconic cycling race, the Tour de France.
The event takes place over three days in December 2016 in Jindabyne, Perisher, and
Thredbo with the Alps and the Pyrenees replaced by the stunning landscapes of the New South
Wales Snowy Mountains. Riders will compete for the legendary Tour de France yellow, green,
polka dot, and white jerseys.
Destination NSW has secured this event for the next three years with SBS and Lateral Events
running and promoting it.
Already the NSW Minister for Trade, Tourism and Major Events, and Minister for Sport, Stuart
Ayres, is predicting $4 million in visitor expenditure across the three years that the event will be held.
Lateral Events CEO, Simon Baggs, (also the Chairman of Meetings & Events Australia), has
RIGHT NOW THERE IS AN
FROM THE PRIVATE AND
PUBLIC SECTORS WHEN
IT COMES TO EVENTS
WHICH IS GIVING
AUSTRALIA AS A WHOLE A
REAL EDGE IN ATTRACTING
with corruption being one of them and stupid
choices the other.
He said that unlike Sydney following its
Olympic Games in 2000, Greece didn’t think
smartly about what it was going to do with its
venues when the games concluded. He went
there sometime after 2004 and drove past the
shiny new swimming centre and suggested to
his relatives that he’d like to go for a swim
there. They said for him to do that he had to
be a member of a swimming club; he couldn’t
just walk off the street and take a dip.
No wonder it’s in a state of disrepair a
Amateurs will feel just like the Tour de
France professionals when they mount
up for L’Etape in Australia in 2016.
micenet | 5
Links Archive micenet June July 2015 micenet October November 2015 Navigation Previous Page Next Page