Home' micenet eMag : micenet August September 2015 Contents just returned from the Tour de France and to
view the French version of L’Etape, is
understandably excited about L’Etape
Australia which will be a major addition to his
company’s event portfolio.
Aside from creating corporate events the
company has a long history of managing
commercially minded events including the
Tennis Masters Cup and special events with
high-profile individuals including Sir David
Attenborough, Heston Blumenthal, Michael
Palin, internationally-renowned scientist,
Brian Cox, to name a few.
Of L’Etape he says: “We relish the
challenge of presenting an event run at
international professional standards for
Australia’s ever growing army of amateur
riders and establishing this event as an
extraordinary must-do cycle event – the
excitement is palpable,” he said.
Securing the event was serendipitous to
say the least, Baggs said.
“I went to talk to SBS about football and
SBS said that’s good but you should have a
look at this event called L’Etape. What they
wanted to do was explore the live events
[space] and bring the Tour de France brand
live to Australia.”
L’Etape du Tour (French for `a stage of the
tour’) was established in 1993 by ASO
(Amaury Sport Organisation) to allow amateur
cyclists an opportunity to experience a stage
of the Tour de France first hand. ASO has
since extended the L’Etape concept
internationally bringing the Tour de France
experience to the UK, Brazil, Chile, Argentina,
and now Australia.
Baggs agrees there is a true entrepreneurial
spirit in the events space in Australia right
now, and not just in sport, citing Vivid Sydney
as an event that from a small idea has now
become an annual celebration firmly
entrenched in the NSW events calendar.
“If you think about the sports landscape
and what is being delivered it has been very
much the same for the last 15 years.
“We believe that with L’Etape we can
make the whole experience far better.”
Part of the strategy is greater engagement
with participants who will not only be the
“kings of the road” during the length of the
event but the real driving force of its success.
It has to be said that this is a little akin to
the trend sweeping today’s forward thinking conference programs where there is a move away
from passive delegate observation to one of engagement and interactivity.
Gold Coast Commonwealth Games
In preparation for the Gold Coast Commonwealth Games in 2018, Gold Coast Tourism CEO,
Martin Winter, believes the games will leave a positive and enduring legacy for the region, unlike
what has been experienced in Athens with the Olympic Games.
“The Barcelona Olympics re-started a love affair for Spanish culture and food, the Sydney
Olympics demonstrated that world-class sporting events could be held south of the equator.
For the Gold Coast it will be a ‘coming of age’, where a young and ambitious city demonstrates
its dynamic and can-do credentials to the world,” Winter says.
“From the start we have been very mindful of the waste that has been expended
unnecessarily, so we are building infrastructure that will be used by the community following the
event. The main stadium for instance is already being used week in week out for AFL, the new
pool complex is being used daily by the general public and for elite training, and all of the newly-
built indoor facilities have tenants to use them.
“The hockey field will be world-class and will attract local, state, national, and international use,
and the velodrome, located in Brisbane, will be used by the whole of Queensland after the event.
“Most importantly, the athletes’ village has been located adjacent to the new Gold Coast
hospital and Griffith University precinct. It will provide affordable housing for students and the
community working in the precinct.”
Transport infrastructure is already being utilised.
“The light rail, which in its first year has exceeded all patronage expectations, runs from the
hospital right through the heart of the Gold Coast to the convention and exhibition centre at
Broadbeach, providing great connectivity and an excellent option for delegates and other
visitors to traverse the region’s beaches, restaurants, and entertainment areas.
“The Gold Coast is currently experiencing an unprecedented level of confidence. The sky is
littered with cranes building new hotels, when complete, Pacific Fair Shopping Centre will
become the preeminent shopping experience in Australia and the Gold Coast Airport is about to
undertake a $200 million dollar expansion.
“The next few years are indeed exciting times for Australia’s favourite holiday destination.” m
The Commonwealth Games returns to Queensland in 2018 with strong belief that it will leave a lasting
legacy for the host region, the Gold Coast.
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