Home' micenet eMag : micenet August September 2015 Contents T
he redevelopment is one of Sydney’s most ambitious projects in recent years, driving the wider
revitalisation of Darling Harbour as a world-class meeting destination and addressing the current
demand for hotel rooms and convention space in the city centre.
Sydney, as both a business and leisure destination, continues to thrive and boasts a steady, strong
performance in recent years but a current shortage of hotel rooms is prohibiting further growth for the market.
The multi-million dollar redevelopment of Four Points by Sheraton Sydney, located at the heart of Darling
Harbour, promises to address this current accommodation shortfall with the addition of a third accommodation
tower, which will provide 222 new guestrooms, bringing the hotel’s total portfolio to 905 rooms.
The 4800 additional square metres of pillar-less function, convention, and exhibition space will also help
relight Sydney’s international conference business, which has been slowing since the closure of Sydney’s
Convention and Exhibition Centre. On opening in May 2016, the new convention space, together with the
hotel’s current meeting and event facilities, will cater to the industry providing event space in the CBD area
during the closure of the Convention and Exhibition Centre, which is also undergoing a redevelopment.
With the team recently returning from a calendar of international and domestic trade events including AIME
and AIBTM in the US, director of sales, Jo Naumovski, says the industry is excited about the new look Four
Points by Sheraton Sydney, Darling Harbour and about Sydney’s future as a leading MICE destination.
“The reaction we’ve received about the new facilities has been great. People are generally very impressed by the
size of the new meeting spaces and happy to hear how quickly and seamlessly the development is progressing.”
The hotel also invited key industry decision makers, including event managers, PCOs, and planners, to be
amongst the first to get a sneak preview of the redevelopment and provide feedback during a hard hat tour.
“As the first group of clients to be shown around the redevelopment, we were really pleased with their
response. Based on the group’s feedback, they’re confident the facilities will be first-rate and the guest experience
truly unique,” said David Fraser, general manager of Four Points by Sheraton Sydney, Darling Harbour.
And the good news is the industry is taking notice, with meetings business already rolling in. The hotel is
taking bookings from June 1, 2016 and the first event is locked in for June 3, 2016.
Scheduled for completion in May 2016 for the convention space and August 2016 for the third tower, the
hotel, which will continue to operate during the redevelopment, will feature two pillar-free ballrooms with natural
light and views over Sydney’s Darling Harbour. The Maritime Ballroom will have capacity for 1000 and the
Grand Ballroom will fit 1100 theatre-style.
For more information on Four Points by Sheraton Sydney, Darling Harbour, visit www.fourpoints.com/sydney.
For sales enquiries: Jo Naumovski, director of sales. Phone: 02 9290 4883. Email: Jo.Naumovski@fourpoints.com
COVER STORY | FOUR POINTS
FOUR POINTS SYDNEY
A NEW ERA FOR SYDNEY
Four Points by Sheraton
Sydney, Darling Harbour
is now piloting Starwood
Hotels & Resorts’ web
based program designed
to streamline the entire
event planning process.
Called e-portfolio, the
program will enable
meeting planners to
communicate in real time
with the hotel team and
suppliers and exchange
planning details and
documents in one place;
making it easier to do
business with the hotel.
A new interactive feature
will be added to the
hotel’s website as well,
which will help meeting
planners to identify
which room best suits
their needs. New floor
plans, images, and room
information will also give
the meetings page a
fresh new look and feel.
The $200 million redevelopment of Four Points by Sheraton Sydney,
Darling Harbour is on track to open in less than a year and will mark a new
era for Sydney’s meeting and convention industry.
micenet | 13
Links Archive micenet June July 2015 micenet October November 2015 Navigation Previous Page Next Page