Home' micenet eMag : micenet August September 2015 Contents Event technology company iVvy has launched
an online venue and event booking platform.
ith close to 1000 venues already registered, event organisers can search,
compare, and book through what it is describing as the only central registry in
the country. More than 150 of the venues offer instantaneous and live-booking
Called `Marketplace’, the platform allows planners to find a venue and book it in six minutes,
a drop from what iVvy says is usually a six week process.
For hotels and venues, Marketplace provides the opportunity to get more bookings by
publishing prices and availability to multiple online channels. Real-time availability allows easier
and quicker access to information from anywhere in the world.
“Almost every other facet of travel and hospitality has real-time booking capabilities, so it is
high time event planners get the same efficiencies,” says iVvy CEO, Lauren Hall.
“Over the last few years we have worked with hundreds of event organisers and hotels to fine
tune the platform and get it right. It will be a staged approach to get everyone into live trading.
“We are really confident that this will set the pace for the future of this industry. I am really
proud of the iVvy team for realising the vision of the first real-time trading platform in MICE and
iVvy is already working with hundreds of hotels in Australia, New Zealand, and Europe
including brands such as Vibe Hotels, Mantra, Adina, Peppers, Breakfree, Travelodge, and
Wyndham to centralise their event functions.
“iVvy will give customers power and control over their events, and venues the opportunity to
connect directly and in real-time. In a hyper-connected digital age, we are enabling the industry
to work more collaboratively so consumers benefit from quicker access, process efficiencies,
and better experiences,” Ms Hall says. m
To learn more visit www.ivvy.com.
• SPORTS EVENTS
• BUSINESS MEETINGS
+ PLUS MORE
SECURE DATES & PAY,
ALL IN REALTIME
REALTIME VENUE MARKETPLACE
iVvy LAUNCHES VENUE AND
EVENT BOOKING PLATFORM
The platform went live at the
Museum of Contemporary Art
in Sydney in late July.
iVvy CEO, Lauren Hall, and
CTO and co-founder, James
Greig, at the Sydney launch.
Cloud event management
software provider etouches has
announced the acquisition of
TapCrowd, a leader in creating
event mobile applications and
marketing data for businesses
and associations globally.
The purchase of TapCrowd will boost etouches’
ability to offer its customers a leading-edge
solution in enhancing attendee engagement
and networking at events, improved productivity
for event planners and sponsors, and help them
generate and manage event data analytics and
ROI across events.
TapCrowd gives a core focus to event
applications and streamlines the publication of
the apps on all leading marketplaces, including
iOS, Android, Windows Phone, as well as cross
browser HTML5 hybrid apps. The company
offers a comprehensive but easy to use
platform that allows event professionals to fully
control the app creation process from A to Z.
More importantly, TapCrowd has led the
transition of a more data-centric approach to
mobile apps, answering to a growing market
need by delivering marketing mobile automation
and event data analytics.
etouches CEO, Oni Chukwu, said etouches’
customers expressed a growing demand for
integrated solutions that can innovate and
deliver for their events.
“The acquisition of TapCrowd adds a very
important nugget in our drive, to provide the most
innovative and comprehensive solution available
in the market to our customers,” he said.
“I am personally delighted that this acquisition
also brings with it a tight-knit, innovative, and
tech savvy team of 16 technologists, with
strong domain knowledge, to join us to further
extend our burgeoning leadership in the event
As part of the acquisition, the entire TapCrowd
team, including its two co-founders, will join
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