Home' micenet eMag : micenet October November 2015 Contents You have also written a book called Get More Inspiration. Can you
explain your reasons behind this and what the book entails?
This book has been specifically designed NOT to read... Let me explain.
The book is loaded with over 200 vignettes that are usually one or
two pages (sometimes three) and an action box at the end. The intent is
that when people are looking for inspiration they can grab the book, flip
to a page and take some action that will set them on the right path.
It was created as part of the “Success is SIMPLE even when it is not
Easy” program. The I in SIMPLE stands for Inspiration and I wanted to
provide a resource for busy people that added value and could be used
time and time again rather than just put on the bookshelf for later.
From an MC’s perspective, what do some meeting planners fail to
get right at conferences? IE – how could they structure their
events to see better engagement and better results?
Meeting planners have an incredibly tough job with many different
stakeholders vying for their attention. I hesitate to say they “fail” at
something but I can make suggestions on what they could do differently:
• Give the sponsors more value. Sponsors are the lifeblood of a
conference and they frequently get overlooked or do not get a fair
return on their investment. Look for ways they can get increased
exposure in a way that is NOT a paid commercial.
• Consider the energy when planning the agenda. Too often a
corporate speaker or low energy speaker is put on immediately after
lunch or the after lunch session goes for two hours. Your delegates
will be snoring! Ensure you know what the speaker is like and be sure
they either have some high energy and engaging techniques or make
the post lunch session short.
• Get your MC involved early. Professional MCs have great ideas and are
more than willing to share their experience. Get them involved as early
as you can and you will find they have some great ideas for your event.
• Allow change over time. A frequent mistake is not allowing five or 10
minutes for changeovers during the breakout sessions. It is a very easy
mistake to make. Often the spreadsheet model has automatic time
calculations so schedules back to back like you would a plenary session.
• Plan for the event you HAVE not the one you WANT. A recent event I
hosted went over by an hour. It wasn’t pleasant but the organiser felt
they should continue. The root cause was that they KNEW the plan
was way too optimistic but they did everything they could to stick to
it. Always deal in reality.
Have you emceed the PCO Association conference before?
This will be my first time as the professional MC for the PCO
Association. To date I have run a couple of webinars for them as well as
presenting at AIME on their behalf. It will be great to meet face to face
some of the people I have been dealing with online.
What are you looking forward to at the Adelaide PCO conference?
The people. Conferences are always about the people. Looking at the
program there are some fantastic sessions scheduled and some great
events planned. It will fantastic to learn from each other, share our
experiences, and reconnect with people we haven’t seen for awhile. So
when you are in Adelaide, please be sure to come
The PCO Association 2015 Conference will be held in
Adelaide from November 29 to December 1.
Visit www.pco.asn.au to learn more.
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