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The recent inaugural Event Show in Sydney was
an outstanding success for a first time event and
I am delighted to share that it will now become
an annual event in the MEA calendar.
Planning for next year has already begun and
more information shall be available in the near
Exciting times ahead also in that planning has
well and truly commenced for the MEA National
Conference to be held in Melbourne next April.
The local host committee has been powering
along with lots of great events in store
throughout the conference. Likewise the
program committee is working hard to bring to
you a program that will inspire you to enable
yourself and/or your staff to attend.
Currently work is underway to launch the
Annual MEA Awards program. The awards
program provides the opportunity for
individuals and companies within the industry
to showcase what they do with the
opportunity to win in their category.
Culminating in awards celebrations at a state
level across the country with the national
awards evening being the final gala event of the
national conference in Melbourne, there is a lot
to look forward to.
his study tour subject theme “Event Exposure, Experience and Education” focussed
on empowering the next generation of event professionals with current and relevant
industry knowledge, beyond our Australian shores. The itinerary delivered the
students a diverse range of venue site inspections, event experiences, guest lectures
from New York event professionals and invaluable volunteer experience working on two New
York Fashion week shows.
Developed and managed by the ICMS Event Management program coordinator Juliet
Hudson and senior event lecturer Vicki Garlick, the tour is an example of the innovative and
applied learning strategy embedded in the ICMS Event Management school philosophy.
Strategically chosen, students stayed at the Sheraton Times Square, with its 60,000 square
feet plenary hall, giving the students the opportunity to witness first hand the Barclay Bank
annual global in-house conference, which dominated the hotel operations.
Day 1 was straight into the US Open event experience and while the tennis and temperature
were “hot” the learning activities focussed on observing and critiquing logistics and operations.
Eight days of site inspections followed, with guest lectures from special event directors, MICE
sales managers, production managers and F&B function teams across arts venues, Radio City,
Madison Square Gardens and five-star hotel venues.
Following Cary Bradshaw’s infamous wedding escape scene the students ventured up the
magnificent staircase, into the back of house of the Metropolitan Art Museum, discovering that
it’s not all art that this iconic museum focusses on. The special events team led the tour of the
exclusive event spaces and shared behind-the-scenes insights into what really happened at the
Met gala ball event (their lips are sealed). MOMA then presented a totally different art space
venue experience. Iconic five-star hotel function/meeting space site inspections and guest
lectures at The Plaza, The Palace, the Ritz Carlton and the iconic Waldorf Astoria, had the
students drooling over décor, budgets and celebrity client lists but the emphasis on “union
labour control” was an eye opener and real lessons learnt on how the “game” is really played.
The annual ICMS alumni tour dinner saw seven graduates working in New York (including ci
events, Fourth Wall, New York fashion week, Gramercy Park Hotel) sharing insights into the New
York events scene. The Global Citizen’s project September 26th Central Park Concert with
Beyonce, Ed Sherrin, ColdPlay and Pearl Jam, has an Aussie-dominated events team. Gympie
born event manager, Phoebe Baldwin gave an honest and hilarious account of their pre-
production planning stage 18 days out from bump in. Two totally different New York Fashion
week event volunteer experiences were the culmination of the tour.
TOUR TO THE U.S.
36 | micenet
Twenty four event management students from
the International College of Management,
Sydney (ICMS) have just returned from a unique
New York events industry study tour.
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