Home' micenet eMag : micenet October November 2015 Contents HAPPY 15TH TO US
We can’t believe it’s been 15 years since we started micenet. It was a scary start, with our first
issue out in August 2000, just prior to the Sydney Olympics. We didn’t time our trip to Fiji very
well considering they’d just had a coup. Because of the political unrest our plans for a mega-
feature proved to be a bit hit and miss. But we soldiered on, exhibiting at AIME for the first time
where we had plenty of positive feedback.
The next year saw terrorism like we’d never seen it before (September 11), which was quickly
followed by the collapse of Ansett (September 14). As companies everywhere cut back their
business travel spending we thought that we’d be lucky to make it to Christmas.
Soon after SARS (severe acute respiratory syndrome) arrived in 2002 along with the horrific Bali
bombings (killing 202 people including 88 Australians). A year later there was an outbreak of
Influenza A/H5N1 – or bird flu – in a number of South East Asian countries resulting in many
companies limiting their international travel to this part of the world. For a period advertising
became harder to secure. In 2004 the world wept following the tragic Boxing Day Tsunami.
Still, we soldiered on, and after eight years of producing six magazines a year and undertaking
some custom-publishing jobs for a number of convention bureaux, we were starting to feel
pretty solid. And then, as we have learnt in this business, the only constant is uncertainty, with
the global financial crisis hitting in 2008. This was probably the biggest challenge of them all,
with incentive travel out of the U.S. and Europe drying up almost completely. Even the President
was telling corporations to reduce their spend on meetings and business travel.
Two years on and things were looking brighter and so we took the bold move to start a
magazine out of Asia, setting up shop in Singapore. Tragedy struck once more, this time closer
to home, with the Christchurch earthquakes (September 10, 2010 and February 11, 2011).
Challenges for us today come from the social media sphere with our efforts focusing on remaining
ahead of the curve and continuing to give our readers relevant information in a variety of formats.
We’ve reported on the opening of new convention centres and hotels and the closure of
others; written about new products, services and trends; acquisitions and liquidations; written
of new global initiatives, strategies and studies; followed industry people around the country
and the world; and we’ve lost good friends and made new ones.
Staff have come and gone and come back again; we’ve bought new publications and closed
others; we’ve celebrated the arrival of babies and even grandchildren; we’ve been to weddings and
had break-ups... and in-between have continued to produce our magazine, attend and support
industry conferences and exhibitions. We’ve recognised achievement and frowned on stupidity.
We thank all our business event industry colleagues for their ongoing support and look forward
to the next 15 years. It’s sure to be a wild, unpredictable and always exciting ride! m
Helen, Brad & the micenet team.
Got an event technology idea that needs
funding? It seems plenty of companies
have been boosting their buying power
through securing funding in recent
months. Mobile event technology
company DoubleDutch, which was
featured at the MEA conference on
Hamilton Island, recently received $45
million of “growth financing”, while event
management software company
etouches received $14 million in “Series
C Funding” in July. What we’re saying is,
if you’ve got a great event tech idea then
why not think about launching the thing
before the bubble bursts.
Here’s a tip on how not to retain guests...
As reported widely in the media,
holidaymakers at a five-star Turkish hotel
were running for their lives after hotel staff
dressed as mock terrorists complete with
fake beards and headdresses ran
through the resort. The hoax came just
weeks after 38 people were killed on a
Tunisian beach, including 30 British
nationals. Hotel staff apologised for the
As is evident in this edition, micenet
staffers have been travelling extensively
to conferences in recent times including
the Associations Forum annual meeting
(16), ICESAP in Hong Kong (page 22),
and the Association of Australian
Convention Bureaux (report to come),
and we have to say how impressed
we’ve been with the content at these
events. Content at these meetings
definitely is king!
In a prime location overlooking the Yarra River, Crown Events & Conferences
offer an array of affordable and flexible event packages perfect for
intimate or large affairs, to suit 10 to 2,000 guests.
Let us create a tailor-made proposal and bespoke experience for your event.
To receive a customised quote, call 03 9292 6222.
THE PREMIER EVENTS DESTINATION
Lasting longer than
plenty of relationships,
we do get on really.
40 | micenet
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