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an you give us a brief
background on iVvy? When
you started and why? What
product you started with,
how that has evolved, and what new
products have come online since?
iVvy launched in 2009 as a software as a
service (SaaS) technology company to solve
a fundamental problem in the events industry
- t hat it was impossible to instantly search for
event services such as function space and
caterers, check their availabilities and then
make an instant booking.
Our vision has always been to transform
legacy-based systems across hospitality,
MICE and events by enabling the market to
work more collaboratively, so end consumers
benefit with quicker access, process
efficiencies and better experiences. Think of
the travel and insurance industries and look
at how readily information is available for
customers to compare and book. We wanted
to create similar real-time benefits for people
in the events industry.
The reason this has never been done
before is because there is no way to access
the data from the suppliers. So we started by
developing event and venue management
applications for organisers and hotels, with
meeting and conference spaces to replace
the legacy-based and expensive systems
they used. To date, we have two cloud-
based applications: event management
software for organisers and, venue
management software for hotels. iVvy Marketplace which launched July this year, is the world’s
first real-time trading platform for events with the ability to search, compare, book and pay for
function spaces and group accommodations in real-time. This is a real game changer for a
fragmented industry steeped in out-dated systems and manual processes.
Can you give a brief explanation/description of your key products? What “solutions” do
they provide event planners?
We have two products: our events software that allows anyone organising an event to manage
different elements such as ticketing, invitations, emails, reporting, accommodation and surveys;
and the iVvy Marketplace to search for function spaces, choose room layouts, menus, and
accommodation and then make a live booking.
Venues can use our software to manage their sales processes by streamlining their leads and
producing quotes and contracts. Once a sale is generated, the software then manages the
entire event. Now because we know when the venue’s space is available, we can publish it onto
the iVvy Marketplace, events software and partner websites to allow event organisers the ability
to book online instantly.
Our tools integrate with over 50 different platforms, including MailChimp, MYOB and
Salesforce. It is one of the most efficient and cost-effective ways to manage an event.
Everything is on the cloud and accessible globally, with support based locally in Australia.
We have developed a platform that our users can access anywhere, on anything and 24/7. If
you are an event organiser, you can manage almost every aspect of your event virtually and in
There are numerous event management software tools in the marketplace. How does
yours differ? How is it better?
The events software market is crowded, but what we noticed from years of managing events
ourselves is that most products stop at helping you manage the registrations. None of them
focus on one of the hardest parts of the event, choosing a venue and then managing the
logistics around it.
Our product isn’t just a registration platform, it brings the entire industry together allowing
them to focus on what they enjoy – creating memorable events, rather than the stressful
administration and procurement that takes up so much time. Working with over 1500 clients
like Telstra, RioTinto, Fairfax, Woolworths and Flight Centre, has helped us understand and
transform the hospitality industry with iVvy Marketplace and build the one-stop shop for all event
needs, from venues, meeting spaces to caterers and entertainment. m
Visit www.ivvy.com to learn more.
iVvy CEO Lauren Hall talks about marketplace - said to be the world’s first
real-time trading platform for event space booking and accommodation.
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