Home' micenet eMag : micenet October November 2015 Contents What changes are taking place at The Star Sydney?
The Star Sydney is upgrading the Astral Tower and Residences hotel in a $130 million
refurbishment to meet the growing business and leisure market demands for quality five-star
accommodation in Sydney. The refurbishment of rooms and suites at the Astral Tower and
Residences will complement The Star’s existing domestic and international luxury offering and is
set for completion in mid-2016.
What are the reasons for this investment in the hospitality offering?
The national and international markets that we are targeting include generations of people who
are increasingly affluent, and as such, are spoilt for choice when it comes to luxury business
accommodation and facilities. Guests are no longer comparing The Star to national rivals in
Sydney or across Australia, but rather against products and services offered by offshore rivals
such as the integrated resorts in Las Vegas and Macau.
We are confident that our ability to really understand our guests and what they want will
continue to provide us with a competitive edge. We place high importance on customer service
and guest service experience and the enhanced rooms, suites, and business facilities will ensure
our competitiveness and attract both business and leisure travellers to the city of Sydney.
What can business travellers expect to find when The Star’s Astral Tower and Astral
Residences are relaunched in mid-2016?
Astral Tower is being repositioned to target Generation X and experienced business travellers.
With a five-star offering, elegant rooms and high-end suites, a state-of-the-art club lounge, new
meeting rooms and business centre, the hotel will be relaunched in 2016.
The additional meeting rooms will enhance the availability of breakout spaces attached to The
Star Event Centre. This will allow The Star to offer greater variety and flexibility for conferences
of all shapes and sizes which require breakout spaces.
Astral Tower is operational throughout the refurbishment period with minimal impact for guests.
Astral Residences will offer chic five-star rooms, targeting the leisure traveller and young
professionals. The Astral Residences will feature a sharp, fresh and minimalistic look focusing on
the uninterrupted views of Sydney Harbour for which the hotel is renowned.
In addition, The Darling at The Star has also just completed an upgrade of its spa with the
Captain Cook Cruises is
quickly becoming the transfer
specialists on Sydney Harbour
thanks to its large fleet of
The fast and efficient ferry fleet can transfer up
to 300 people on each of its ferries or up to 400
on each of its larger cruise vessels like the
newly-renovated John Cadman 2.
Offering transfers from all over the harbour,
companies are quickly realising their guests can
avoid the nightmare city traffic and easily reach
their intended destination by water.
Since the Sydney Exhibition Centre at Glebe
Island has been in operation Captain Cook
Cruises has transferred hundreds of thousands
of passengers between the centre and Darling
Harbour, including the recent Sydney
International Boat Show, where more than
70,000 passengers travelled on-board Captain
Cook Cruises’ vessels between SEC and
Cockle Bay over the show’s five day duration.
Many clients are taking advantage of combining
ferry transport and pre-event hospitality with
sporting events at Sydney Olympic Park.
For the World Netball Championships and
Bledisloe Cup, Captain Cook Cruises hosted
more than 1000 passengers to both events
including pre-event hospitality packages where
guests not only enjoyed a cruise to the venue
but were treated to tailored catering and
premium bar packages.
The company can operate all over the harbour
with other recent events including transferring
900 people to a scientific conference at
Cockatoo Island, transferring 1500 on a cocktail
cruise to the Sydney Opera House, transferring
600 to a corporate event at Luna Park, and
transferring 150 to an incentive dinner at Fort
For further information visit www.captaincook.
The Star Sydney’s announcement to invest $130
million by upgrading accommodation options
at the property, we speak with GM of hotels,
John Autelitano about the wider vision and the
impacts these changes will have on the property.
Captain Cook’s Violet Mackenzie.
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