Home' micenet eMag : micenet December 2015 Contents The positive trend that began in 2015 is expected to persist next year as a result of economic
growth in some countries, global sporting events attracting greater attention to specific
countries in the region, and the development of travel and meeting infrastructures across the
broader region as a whole.
Attendee levels and the length of meetings in 2016 are expected to remain stable. Similar to
North America, overall meeting spend is predicted to increase more in 2016 than in 2015, with a
1.4 percent rise in spending, as companies invest further in their meetings programs.
The forecast reveals that the top destinations for meetings remain relatively similar for 2016 as
for 2015, with minor changes throughout the regions.
In the Asia Pacific, Singapore remains the number one meeting destination, while Shanghai,
China and Hong Kong/Macau traded places. Beijing has climbed onto the list to the number
four ranking, causing Sydney to rank one position lower and Bali to slip out of the top five.
In North America, Chicago slipped to second place this year, with Orlando taking the lead to
rank as the number one meeting destination choice among meeting planners. Las Vegas, San
Diego, and Atlanta continue to rank in the top five meeting destinations in North America for the
third consecutive year.
In Central and South America, the demand for large city locations persists with Rio de
Janeiro, Brazil and the Riviera Maya/ Cancun region in Mexico retaining the top two spots for
meetings and events for the third consecutive year.
In Europe, London and Paris have retained their spots from last year’s forecast and
Amsterdam has taken over Barcelona’s spot in third place.
“We’re also noticing a shift towards second-tier and smaller cities for meetings activity
throughout Asia Pacific,” said American Express Meetings and Events APAC regional director,
“There is a trend towards unusual or experience-based meetings and incentives, and smaller,
second-tier cities often provide a less mainstream experience. We are also seeing companies based
in these second tier cities choosing to remain local more frequently, in order to minimise costs.”
Forecast participants also provided insight into several topics that remain top of mind for 2016
meetings and events planning. Key areas of focus for 2016 include:
• Compliance Considerations – Regulatory compliance remains a critical issue for corporations
across the globe with meetings operations as one area where the potential risks and
penalties can be significant. Specifically, government regulators have increased their focus on
individual accountability and corporate
officers’ conduct with non-compliance
resulting in significant consequences for
both corporations and individuals. Within
the meetings and events space, the
highest risk of non-compliance is typically
related to meeting payments, expenses
and records, handling of Personal
Information (PI) and attendee selection.
• Incentive Programs and Events –
Millennials continue to play a significant
role in shaping the incentive travel space
today. As a result, some companies have
recognised the importance of engaging
with these employees and have designed
and executed specific programs aimed to
motivate, recognise and reward millennial
travellers through immersive and cultural
experiences. Choice and personalisation
are key themes in designing travel
experiences that inspire and motivate this
large segment of the workforce.
• Mobile Apps and Event Technology – In
today’s digital age, meeting owners have
an opportunity to capitalise on attendees’
desire for this type of technology through
digital solutions and mobile applications. m
The American Express Meetings & Events
Forecast findings are based on a comprehensive
survey, extensive meetings and events data, and
in-depth interviews of meetings professionals
– including planners, buyers and hotel suppliers
from around the world – conducted by American
Express Meetings & Events. The forecast
examines predictions regarding budget, spend,
the number of meetings, lead times and other
meetings-specific metrics by geographic region.
It also provides insight into key trends in
meeting planning for 2016.
Survey Highlights: Regional Meetings Professional Predictions
Group Hotel Rates
Average Lead Time (Weeks) 18
Overall meeting spend
Group Hotel Prices
Top 5 Meetings
3. Las Vegas
4. San Diego
(Source: Cvent, 2015,
within the U.S.)
3. Hong Kong/Macau
1. Rio de Janeiro
2. Riviera Maya/ Cancun
3. Panama City
4. Sao Paulo
5. Cartagena de Indias/
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