Home' micenet eMag : micenet December 2015 Contents Where has working as an MC taken you
in the world?
There are just so many places it’s hard to
pick a favourite. I have been lucky enough to
host events in many wonderful parts of the
world: London, Mauritius, Bangkok, Hong
Kong, Venice, Copenhagen, Shanghai,
Boston, LA, Queenstown, Honolulu just to
name a few. It’s too hard to pick a favourite.
But I do have favourite events each year.
2015’s favourite was hosting an event for five
days at the Pera Palace in Istanbul just a few
months ago. The hotel is over 120 years old
and was a favourite destination for people
like Agatha Christie and Ernest Hemingway. They would catch the Orient Express to Istanbul
and stay at the Pera Palace. The hotel also has Europe’s second oldest electric elevator (the
oldest being in the Eiffel Tower in Paris). My wife and I were lucky enough to stay in the
Hemingway Suite at the hotel and often used this historic lift to get to our room. It was a once in
a lifetime conference event. (Thanks to Mathew Lazarow and his team at Amaco Travel.) When
those types of events come up I try never to say no. It’s what memories are made of for my wife
Angie and I.
As a frequent traveller what do you like about travel and what don’t you like?
Good question. I like the anticipation of heading to a new location, whether local or international.
And I love returning to places I have discovered and enjoyed with Angie so we can share the
experience of that location together. Travelling is an education and something everyone should try
to undertake. The world is waiting for you and it’s cheaper than ever to jump on a plane or a ship.
Traveling broadens your horizon and opens your mind. Like most people, I don’t like immigration
queues that take almost as much time to get through as the flight itself! But in the end the long
lines and flight delays are soon forgotten when you’re looking at Diamond Head at sunset or
standing in front of the Trevi Fountain in Rome. It really is a small world after all.
How does an MC enhance a conference?
When it comes to emceeing it’s important to remember it’s not about platforming yourself or
grandstanding for the sake of it. It’s not about you, it’s about the event. Your role as emcee at an
event revolves around what I call the 3 T’s. Keep it On Time, on Track and on Target. You work to
lift the group and re-energise them when needed or reign in a speaker when they are going
overtime. All too often without a professional emcee guiding and guarding the event that timing
can spiral out of control and this has a knock on effect with all the other parts of an event that
organisers have put a great deal of thought and preparation into. Timing is everything, both in
comedy and in conferencing. I’ve given five minute wrap up warnings to everyone from Prime
Ministers to Olympians. And most of them understand the importance of timing.
What’s the secret to hiring a good MC?
Pick someone who really is proficient in the art of emceeing. Their role should be seamless. You
also need to understand various elements of a conference or event. The sound, the lighting, the
presentations, the breaks - you need to have your head around the entire event, not just when
you’re on stage. We have a trend today of every man and his dog taking on the role of emcee.
Just because someone may be a speaker or celebrity does not make them suitable to emcee
an event any more than thinking someone from the company’s marketing department can do it.
It is a highly specialised field if it is to be done properly. Not everyone can emcee, and thinking
an emcee simply acts as a link between the last speaker and the next is to greatly
underestimate the importance of this role in the overall success of an event. m
“SC OTT WILLIAMS IS IN MY MIND
AUSTRALIA’S NUMBER ONE
PROFESSIONAL MC. HIS VALUE
AND COMMITMENT TO AN EVENT
ARE UNPARALLELED. BOOK HIM
ONCE AND YOU WILL USE HIM
AGAIN AND AGAIN. I LOVE WHAT
HE DOES AND HOW HE GOES
ABOUT DOING IT - WORLD CLASS!”
— M AT T CHURCH, FOUNDER,
THOUGHT LEADERS GLOBAL.
micenet | 51
Links Archive micenet October November 2015 micenet February 2016 Navigation Previous Page Next Page