Home' micenet eMag : micenet February 2016 Contents to Port Willunga for some beach cricket, fishing and sand art team-building, before enjoying a
blending experience at Wirra Wirra Winery in the McLaren Vale.
Day two concluded with the Dreamtime Dinner at the National Wine Centre of Australia,
created by Belle Laide Events. The dinner celebrated South Australia through the stories of its
people, a common theme that was threaded throughout Dreamtime. As the night unfolded, the
entrée was introduced to guests via a vignette featuring Dr Hagan Stehr AO, founder of Clean
Seas Hiramasa Kingfish in Port Lincoln and Australia’s only commercial producer of Kingfish.
Ben Bryant, Chief Winemaker of Jacob’s Creek, spoke to attendees of the heritage of this iconic
winery, and took them through the tasting notes of Centenary Hill Shiraz. Lastly, Chocolatier
Steven ter Horst spoke about his passion for quality, for South Australian produce, and for
chocolate, before guests were treated to his impressive degustation dessert table.
F&B: A key highlight of Dreamtime 2015 was the emphasis on Australia’s ability to produce high
quality food and wine. From the delicious lunch served up at the Adelaide Convention Centre, to
local produce sourced for the National Wine Centre dinner and the premium wine that was poured
to accompany dishes served at the wineries in the McLaren Vale and Barossa Valley, the delegates
had the opportunity to taste outstanding produce from Adelaide and around the country.
CHALLENGES: Adelaide is not well known in some international markets. The challenge for
Business Events Australia was to build awareness and desirability around the host city to attract
high quality buyers and media to the event.
OVERCOMING CHALLENGES: The Business Events Australia team created the positioning
‘Adelaide, welcome to our home’ that highlighted the heritage of the people of Adelaide and South
Australia, and their connection to the land and what it produces. This positioning statement was
weaved through communications with the buyers and media in the lead up to the event, from the
Dreamtime invitation which featured a stylised map of Adelaide highlighting key attractions, hotels
and the close proximity to surrounding regions; to edms that included vignettes featuring leading
South Australian food and wine personalities, Peter Gago, Maggie Beer and Jock Zonfrillo,
welcoming them to their home. The positioning was used not only to drive awareness around
Adelaide and what it has to offer but to bring the city to life through its people.
• The Business Session was designed to represent the Australian landscape, with theming
featuring bespoke watercolour graphics evoking the vastness, beauty and diversity of the
• The Opening Ceremony and the Gala Dinner at the National Wine Centre, where every guest
had a personalised mailbox which contained a welcome letter in their national language, and
at the end of the evening their mailbox had a crocheted koala hand made in Adelaide.
• The Gala Dinner’s dessert course featured live cooking from Chocolatier Steven ter Horst.
• Closing down an Adelaide thoroughfare for the day two breakfast created a marketplace-style
experience for delegates and demonstrated the can-do attitude of the city for the
international incentive market.
• The farewell gift to buyers was a beautiful cream and gold silk printed scarf featuring the stylised
map of Adelaide for the ladies, while the men received pocket squares in the same design.
“Dreamtime gives me a new and fresh outlook on the unique and extraordinary resources of
business events in Australia. It’s really helpful to recommend to our potential corporate clients,
and hopefully they have the opportunity to visit and experience Australia.” – Dreamtime buyer
“Tourism Australia delivered yet another outstanding trade event that provided the right
balance between business and networking. Adelaide should be proud of the showcase they put
on which really highlighted the extraordinary food and wine offering of the city and the
surrounding regions.” – Dreamtime seller m
Virgin Australia’s staff welcoming
buyers at the Business Session.
Welcome to Country at
the Business Session.
was closed to the
public for a special
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