Home' micenet eMag : micent April 2016 Contents MEA | NEWS
FROM THE CEO
The start of the year is a time of
celebration for our industry.
Last month we held the MEA State Awards
across ACT, NSW, VIC, QLD, WA, SA, NT and
Tasmania. The state awards are very important
to MEA because not only are they a stepping
stone to the National Awards but they’re also a
chance to recognise some of the fantastic work
being done in each state.
The awards were held in a variety of venues.
The Hotel Grand Chancellor in Brisbane, The
Wrest Point Hotel in Hobart, the Rendezvous
Hotel Perth and Rydges Capital Hill all hosted
wonderful cocktail events in their respective
states, while Doltone House Hyde Park,
Adelaide Oval and Melbourne and Olympic
Parks put on fantastic dinners.
At all the events, the food, the entertainment
and, of course, the company was just great.
There is a rigorous selection criteria behind
each award and each year we are thrilled by the
work the entrants do. It really does show how
amazing and hard working our industry is and
MEA is proud to acknowledge those who have
gone above and beyond.
MEA is thankful to all our award sponsors
who make these awards possible. Award
sponsors Eventbrite, International Convention
Centre, Lateral Event Management, The Star
Sydney, and Melbourne Convention and
Exhibition Centre ensure we can continue to
acknowledge the best and brightest.
The National Awards will be held this month
to round off MEA’s National Conference.
lmost every industry in the world holds conferences. Dentists, accountants, fitness
instructors and even plumbers all attend conferences. This month MEA will host its
29th National Conference, but in a world drenched with information at the tip of our
fingers it is easy to wonder about the importance of conferences to any industry.
However, delegates still flock to these events, and here’s why...
It’s exactly because there is so much information available to us that keep conferences in
business. The 40-hour work week barely exists anymore. Everyone works harder and longer,
and no one wants to do extra curricular work in their leisure time. Speakers package up infor-
mation and deliver it to us in an easy to understand format. They take out the hard work for us.
Technology is rapidly changing and almost all industries are being affected by that change.
Conferences are the best place to clue-in industry members about where they are headed or
reveal new initiatives to improve business, communication, health or security among others.
Presenting a new product or idea to a crowd allows for instant feedback. It’s exposure that can’t
be garnered in other settings.
Last year a “virtual delegate” attended MEA’s National Conference. Despite being essentially an
iPad on wheels he took part in the conference but wasn’t physically in attendance. Holographic
speakers, virtual exhibits and delegates streaming presentations are prolonging the life of traditional
conferences. This shift to online is not new but it is making conferences accessible to more and
more people. As our work lives move online of course conferences are likely to follow suit.
Network Network Network
It goes without saying that conferences are a great place to network. Not just to create new
business, but also develop possible collaborations and establish relationships with colleagues
and competitors alike. Conferences are one of the few times members of a conference will
gather each year, and missing out on forming those relationships with industry peers can be
detrimental to your work. It would be incorrect to deny conferences aren’t still having an impact,
while the way information is delivered might be different, and how we socialise within them
might have changed. If delegates still leave feeling like they’ve learnt something new, they are
still important to all industries. MEA certainly thinks so. This year’s conference will be as
enlightening as ever. Heading to Melbourne this year, the 2016 MEA National Convention’s
theme is “Breaking Conventions” and the program includes a range of presentations on all
facets of the business events industry. The keynote session will feature Michelle Payne and Sara
James, and the MC for the three days is presenter Candy Hertz. Sessions cover all topics from
pitching to event technology to costumer experience.
There is even a presentation about sleep.
As always there are several social events at venues across the host city. The conference will
start with a “Lip Sync” Battle at the Opening Ceremony and end with the MEA 2015 National
Awards Gala Dinner to acknowledge the best in the industry.
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