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16/12/2015 3:23 pm
CASE STUDY | BRAD FOSTER
ccording to Nicolette Hughes,
ASFA’s director conference and
international events, the
conference now considered to be
the largest pensions’ event in the world, ticked
all the boxes to be the most successful event
in recent history setting new records with
delegate attendance, sponsors, exhibitors and
highest satisfaction rate among exhibitors and
delegates. This event now competes on the
world stage and the feedback from delegates
confirms its world-class status.
OVERVIEW: This annual event is ASFA’s
flagship product that brings the world of
superannuation professionals together,
attracting close to 2000 industry
professionals from across 15 countries
including virtual attendees, with the majority
of the audience being senior representatives
from across the various Australian
superannuation sectors. This year’s event
also saw the highest number of international
Through a range of thought-provoking
keynote sessions and topic-specific parallel
sessions, the three-day conference
constantly challenged the status quo,
exploring trends in investment, digital
disruption, financial advice, data analytics,
post retirement and leadership both inside
and outside the super industry to expand
At this event organisers launched new
branding which will continue for the next few
years under the ASFA Conference brand with
ASFA 2015 CONFERENCE
A stellar line-
up of celebrity
a powerful and
combined to catapult
the ASFA 2015
Conference to new
heights of success.
the tagline “inspiring superannuation excellence.”
HIGHLIGHTS: The scale of the event and its offering to first timers and experienced leaders of
industry is a key factor in its success.
This year the learning platform entailed a record number of sessions: over 30 professional
development sessions including keynotes, parallel, starter sessions, workshops and think-tanks;
and a record number of international and national speakers: over 100 specialists representing
Highlights include the very high calibre of the speakers and celebrities who attended and the
response to these identities.
There were a number of subsidiary events catering to specific industry communities, plenty of
time for networking and high quality food.
The conference included presentations by award-winning British actor and author Stephen
Fry, space pioneer Dr Buzz Aldrin and more than 100 international and local thought leaders in
the superannuation and pension space.
Feedback from delegates and participants also indicated that the conference dinner was a
popular highlight with a theme “ASFA unplugged” with live performances from Aussie rock
legends – Mark Seymour, James Reyne and the Hoodoo Gurus, delighting guests.
ASFA presented Kevin Spacey via hologram - in an Australian association first, ASFA beamed
Academy Award-winning actor Kevin Spacey into the first day of the conference via hologram.
Spacey addressed delegates on the topic of digital disruption, drawing on the Netflix case study
to provide an insider’s view on adapting to meet the needs of a rapidly-evolving digital world.
“What better way to illustrate pushing boundaries and expectations than via 3D projection,”
said Pauline Vamos, CEO of ASFA.
CHALLENGES: Nicolette Hughes who headed up the project and led the organising team said
it is very competitive in the event space of superannuation. “Retaining market position as the
largest and premier event becomes harder each year. Innovation is key and this year we trialled
new technology including digital technology in keynote sessions, voting via the app, a new pre-
event leadership symposium for industry leaders and more networking for sub groups of the
conference. Essentially, we had more on offer than ever before,” she said.
THE VENUE: Ms Hughes said BCEC as a venue worked well for the conference, congratulating
the centre for their collaboration, ideas and teamwork in helping to achieve a hugely successful
ASFA Conference. “The ASFA delegates rated this event amongst one of the best conferences
they have attended. From the very special opening by Buzz Aldrin, the hologram of Kevin
Spacey, closing lunch with Stephen Fry and then all the sessions in between, I truly believe this
was an unprecedented experience for our delegates.” m
Plenary in full swing.
46 | micenet
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