Home' micenet eMag : micenet June 2016 Contents Despite poor weather and field damage,
the strong relationship developed with the
council over a number of years ensured that
the best quality tournament experience was
delivered to the 90 participating teams from
across the world.
Cross promotion of events between cities
was also identified as beneficial. For example,
if an event is successful in Forbes, then
people are more likely to travel to nearby
Parkes. It is in everyone’s best interests to
ensure the success of neighbouring events.
Carla Offord, CEO of The Conference
Shop, dismissed the myth that collaboration
takes business away from you, outlining the
many benefits of a collaborative approach to
events and conferences through her session
‘Collaborating without Fear’.
3 Events need to develop revenue
sources to ensure sustainability
Bill Hauritz made a number of significant
statements regarding sponsorship, including:
“If your event receives more than five per
cent of its revenue through sponsorship then
it is at risk.”
“Sponsors are hard to come by and easy
While these statements may sound scary
to some, they did highlight the necessity for
events to develop their own revenue streams
to ensure long-term financial viability.
Whether it be bars, ticketing, merchandise or
stallholders, event owners need to work out
the best way for their event to leverage all revenue opportunities. Multiple sessions throughout
the week also identified the importance of treating your sponsors well and understanding the
outcomes that a sponsor wants to achieve from your event.
4 Content is King
In a digital age, the importance of capturing high quality event content is paramount. High
quality images and footage are worth the investment. Not only is it important to share this
content through your channels, but leverage your partnerships, talent and associated
promotional channels for your event.
Luke Madden from Surfing NSW outlined how the organisation provides all of their event
content to athletes to use through their personal channels. Surfing NSW educates athletes
regarding messaging they want included to showcase a destination or support a sponsor.
“We know that the reach and engagement of our athletes’ digital channels are much stronger
than ours - through providing this content to them we are better able to service our partners,”
Lauren Campbell from Destination NSW highlighted the importance of showcasing the
destination as part of the overall event promotion. Whether it is a photo of a beautiful regional
sunset, a local attraction or Australian animal, this content will also engage the event audience.
5 An event is an opportunity to showcase the region - give people a good experience
and they will come back
This was one area that King Events practiced what everyone was preaching. Every break and
function at the conference showcased local food and wine, with delegates hearing from product
owners about their story.
The standard of restaurants, bars, coffee and activities continually rises in Regional NSW and
Wagga Wagga was no exception. Visitors from Sydney and Melbourne (major markets for a
number of regional destination and event owners attending the conference), can experience
high quality products with friendly service when they travel to Regional NSW. This provides a
better overall experience when travelling into a region for an event.
The more that an event owner can incorporate these local experiences into their event, the
more beneficial it will be for everyone.
Congratulations to Belinda King and Andrew Conkey from King Events for the initiative to get
this conference up and running. The conference sessions and networking opportunities were
invaluable for all involved. If you missed out in 2016, keep your eye out for the next conference
and broaden your horizons about NSW Regional Events. m
The legendary Bill Hauritz,
founder and director of the
Woodford Folk Festival.
Ready to sample some local fare.
Taking a break at the conference.
acao has come of age as Asia's leading destination for large
scale meetings and events,infrastructure,catering for the smallest
to the very largest of business events.
ith over 180,000 m of meeting space,32,000 hotel rooms all
within a compact 30 km and convenient access to 2 international
acao is a most convenient choice for your next meeting or
event no matter what the size.
6 | micenet
Links Archive micent April 2016 micenet August 2016 Navigation Previous Page Next Page