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he business was secured thanks
to a unique approach to hosting
large incentive groups by Tourism
New Zealand and its partners
Destination Queenstown, Air New Zealand
and Immigration New Zealand.
The group will visit in multiple waves of
500 for five-day programs throughout
Tourism New Zealand chief executive
Kevin Bowler says the massive win will
spread visitors across the off-peak season,
supporting employment and bringing
significant economic benefit.
“The $50 million in value is estimated just
from Amway’s spend on the incentive alone.
Each of the 10,000 staff will also contribute
additional personal spend while in the country
bringing the total even higher,” he said.
“The win also sends a clear message that
New Zealand is a significant player in the
incentive business sector.
“It comes as a result of collaboration at its
finest. We know that one of the key reasons
New Zealand won was because of the
coordinated approach we took and the
proposal that answered all of Amway’s
“Tourism New Zealand’s role is to identify
the opportunity, create a relationship with a
Amway China will be
sending 10,000 of its
elite salespeople to
Queenstown in 2018,
business worth at least
$50 million to the New
10,000 FROM AMWAY CHINA
Te Puia, Rotorua
Offering world-class facilities, spectacular
landscapes, an unmatched array of
activities all within easy reach, and warm,
welcoming people, New Zealand will
take your next event from ordinary to
extraordinary. Plan the conference they’ll
never forget today.
A business event in New Zealand goes
business and bring our marketing expertise to the table, to support a competitive bid. We then
look to industry partners to deliver the most compelling offer possible.
“Once again, Air New Zealand, Destination Queenstown and numerous local Queenstown
businesses stepped forward to make this happen.”
Mr Bowler said Immigration New Zealand also played a pivotal role.
“Bringing 10,000 Chinese into the country will require significant coordination and efficiency in
regard to visa processing.”
Mayor of Queenstown Lakes District, Vanessa van Uden, said Queenstown will pull out all the
stops to welcome Amway China’s elite sales representatives.
“We are developing strong links with China through our sister city and commercial
relationships with Hangzhou. Amway’s visit to Queenstown will provide the opportunity for our
local business community to give them a unique experience that they will love,” she said.
“Queenstown always offers a warm welcome to overseas visitors and we are already known
as a top destination for business travellers. We are known as the adventure tourism capital of
New Zealand so if Amway’s visitors would like to hurl themselves off a bridge at the end of a
bungy cord, or take a swift ride in a jetboat, they will be thrilled with what they find here. Equally,
if they would like to soak up the views while enjoying fine food and wine, or saunter around our
local trails, then they will be delighted.”
The win was publicly confirmed by the Prime Minister and Minister of Tourism John Key at a
press briefing in Shanghai.
Air New Zealand’s chief executive, Christopher Luxon, says that attracting high-value
incentive business from China to New Zealand during the shoulder season is a fantastic
example of working together to supercharge New Zealand’s success.
“We congratulate everyone on winning this business for New Zealand, which is a great validation
of working in partnership for mutual benefit. Together with the other partners, Air New Zealand was
able to create an innovative and compelling offer to ensure our guests from Amway have an
outstanding and uniquely New Zealand experience from the moment they step on-board.”
Destination Queenstown CEO Graham Budd says he is delighted that Queenstown has
successfully won such a significant piece of incentive business. “This business will deliver a
significant boost to our business community in autumn 2018,” he said. m
Heads of the winning
bid consortium at the
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