Home' micenet eMag : micenet June 2016 Contents TOP FIVE | JILL VARLEY
GEORGE P. JOHNSON AUSTRALIA P/L
THE MONKEY’S COBBLER
1 Unlock your brand story - Your story is your brand footprint. We delve into your brand to
gain a deep understanding of your story so we can share this with your event delegates.
Doing so will equip you to make your mark, engage audiences and position the event.
2 Unlock the power of social selling - Want to be the ‘go to’ source for industry
information? Become an empowered LinkedIn thought leader to build your reputation and
expand your reach. We leverage the power of social media to engage delegates, speakers
and the industry.
3 Unlock new prospects - Talk to those who count rather than counting who you talk to.
We ensure your message reaches and resonates with your delegates before, during and
after the event.
4 Unlock 365 days of engagement - Nurture brand-customer relationships for all year
engagement. Leverage your content, website and social media to transition your event
brand into a 365 day relationship that customers are invested in.
5 Unlock key insights - Stay ahead of the trends and avoid being left behind by
competitors. We ensure you’re always ahead of the game by consistently implementing,
testing and reviewing your progress. We generate key insights and learn from these to
continuously improve your strategy and performance for the next event.
1 Strategy - A creative agency will always lead with a strategic approach which provides
a platform for a channel-neutral, customer centric response. GPJ knows that brand and
channel strategy are imperative to the design of any event.
2 Design - Design thinking will inform how the creative, technology or experiential solution
is then created. The design will bring together your brand and your consumers for an
experience that is optimised through digitised measurement and testing.
3 Marketing - As a creative agency, our specialities include: brand positioning , building
brand equity, market differentiation strategies, brand touchpoint design, client
4 Digital Services - As a creative agency, GPJ would advise where you should be
advertising online, the most favourable time to launch a campaign, and which platforms
will benefit your organisation the most. Using digital marketing environments like social
media, your brand will have the best chance of growing in what is already a crowded
5 Client Relationship Management - The customer and B2B marketing business is
essentially a people business. In an industry that revolves around abstract concepts
such as brands, perceptions and ideas, and where judgments are largely subjective,
relationships are central to the success of any working relationship.
1 Quality delivery - Expectations are high, and when every attendee has the ability to
broadcast their own personal experience to their ‘followers’ you need to ensure that your
event delivers. Your guests expect to be enchanted, entertained, educated or wowed.
Creative agencies are designed to facilitate this process.
2 A good investment - To achieve memorable events you must invest in ideas, creativity
and innovation. At the core of creative agencies are creative people. A good creative sees
the world differently and is constantly ‘tuned in’, but great creative takes time and requires
experience and courage from both the agency and client. Trust each other.
3 Keeping up with trends - Design trends and techniques evolve as quickly as the
technology tools that allow them. Creative agencies can help navigate the client through
these rapidly changing landscapes.
4 Extend networks - Creative agencies have access to their own networks of support
companies and creative communities, expanding your talent resource in order to help
provide a competitive edge in a noisy space.
5 Social evolution - Marketing has evolved and events have transformed into experiences
that are often made for media. You wouldn’t consider planning your next TV or print
campaign without a creative agency so why would you consider entering the fastest
growing marketing channel around without a creative agency? m
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