Home' micenet eMag : micenet August 2016 Contents AUCKLAND
Hosted buyers for MEETINGS
2016 enjoyed a jam-packed one
day famil of Auckland, with
plenty of smiles all `round.
The buyers spent the day with the team from
the Auckland Convention Bureau, discovering a
range of experiences, venues, dining and
On the whistlestop tour participants:
• Kicked off with an opening ceremony at the
Auckland Museum followed by a yoga
session and fruit smoothies
• Visited Auckland Conventions, Venues &
Events – ANZ Events Centre for Team Up
Events’ Big Picture challenge.
• Enjoyed a Flavours of Auckland dine around
lunch in the Viaduct with The Events Group
and ending with a Mad Hatters’ Tea Party for
dessert at Heritage Hotel
• Hit the high seas with Hauraki Blue Cruises for
a cruise around the harbour, with some par-
ticipants lucky enough to enjoy some spins
and tricks with Auckland Adventure Jet.
• The day finished off at Queens Wharf - The
Cloud & Shed 10 - for the unveiling of a mas-
terpiece from the Big Picture Challenge
earlier that day.
One of the hosted buyers, Julia Whitney from
The Conference Room said: “It was an
incredible day. We covered all aspects of
Auckland, from venues, delicious new dining
options and experiences. Every time I come
here there’s always something new and
innovative to see.” m
Read the full MEETINGS 2016 report from page 52.
NEWS | BRAD FOSTER
he New Zealand Convention Bureau Famil Program enables convention bureaux
across the country to work in partnership with Air New Zealand to bolster conference
business to regional New Zealand centres.
Air New Zealand will invest more than $100,000 this year in domestic travel allocations
provided to regional convention bureaux, with the funds enabling the bureaux to invite key decision
makers to their regions for site inspections and to investigate future event hosting opportunities.
Air New Zealand regional general manager for distribution and corporate, Leanne Geraghty, says
the program is already proving popular with more than 50 influencers having already travelled to
various towns and cities across the country, and a further 80 to travel in the next three months.
“W ith a comprehensive domestic network and increased domestic capacity, Air New Zealand
makes a significant investment in market development in both New Zealand and in offshore
markets, including the growth of the business events sector,” she said.
“We are committed to further growing incentive and convention travel, and to ensuring that all
of New Zealand shares in the benefits this growth brings. One key benefit of incentive and
conference travel is the ability to attract visitors to New Zealand over the shoulder season in an
effort to smooth out seasonal fluctuations in demand.”
Chair of New Zealand Convention Bureau, Jessica Beyeler, said convention bureaux around
New Zealand are incredibly grateful for the support provided by Air New Zealand that
recognises the importance and value of the conference and incentive market for the regions.
“The majority of bureaux investment goes into showcasing their regions through hosted famil
programs, so this new support will allow for increased targeted familiarisation activity,” she said.
Air New Zealand was the Principal Sponsor of Conventions and Incentives New Zealand’s
MEETINGS, flying more than 100 Australian buyers and more than 40 buyers from long-haul
markets to attend the event. m
AIR NZ RUNS
Air New Zealand has partnered with New Zealand
convention bureaux to grow conference and
incentive business travel to regional New Zealand
with the launch of a new familiarisation program.
Air New Zealand is planning to
increase its regional famil programs.
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