Home' micenet eMag : micenet August 2016 Contents MEETING DESIGN | NIGEL COLLIN
et’s face it none of us like making
mistakes or stuffing up. Being
human most of us cringe at the
idea of owning up to our blunders,
both minor and major. But if you’re breathing
and you work in business events then they
are going to happen. Get used to it, you are
going to stuff up because it’s part of the deal.
And although it’s not smart to go out of your
way to make mistakes, every time you do
there is either an opportunity to learn or there
are new opportunities and ideas to exploit.
Providing of course you are brave enough to
own up to making them in the first place and
are willing to learn from them.
Our industry is laced with war stories of
failures that no one ever talks about and as a
result lessons are lost.
Part of the problem of course is the fear of
losing money, or losing clients, or losing your
job, but if you are going to make mistakes
(and you are) then you might as well learn
But what if you documented what you
learned each time you made a mistake or
failed at something? You would be amazed
at what you see. And what if you then
Nigel Collin explores how making mistakes will help you grow, outpace
your competitors and do better events.
THE ROI OF
documented the return on those lessons? You will also be very surprised.
So let’s be honest about stuffing up and put in place some mechanisms to benefit from them.
Here are some ideas to get you started...
Own your mistakes
It is very easy not to own up to mistakes, especially when you make them. And it may not be
easy for your team to own up to their mistakes either. It’s easy to sweep a failure under the rug or
stick your head in the proverbial bucket of sand. But obviously that does no one any good. Know
this... if you breathe you will make mistakes so you might as well own them and learn from them.
Unless you get curious about why something went wrong you will never learn from your
mistakes and, as a result, benefit from them. So when things do go wrong you need to ask
such questions as ‘why did they go wrong?’ ‘What could I have done differently?’ ‘What did I
miss?’ ‘Who can help me correct it?’. Don’t get upset when things go wrong, get curious. And
give your people permission to get curious as well.
Treat mistakes as you would formal education
Successful people and organisations, in all fields, are very good at constantly learning new
things. Like others you may regularly enroll in seminars, courses, read business books, or learn
from mentors. If you are to benefit from your mistakes, then why not treat failure as part of your
The lessons, the knowledge, the ideas and the experience gained are worth as much if not
more than a formal business education. Nothing teaches you faster, more effectively and more
honestly than when you stuff things up, if you are brave enough and open enough to learn. m
Nigel Collin is a speaker, meeting designer and author of Game of Inches. Visit www.nigelcollin.com.au
to learn more.
Delegates arriving at the Adelaide
Convention Centre will not only
enjoy world-class facilities, service
and technologies but be welcomed
into an intellectual ecosystem of
creativity, industry, research and
development designed to inspire.
With the Centre at its heart,
delegates will witness firsthand
transformation arising from the
significant investment in
developing world-class innovation
hubs for medical and health
manufacturing, biotechnology, food
technology and education.
This means delegates can join
some of the world’s best minds in
these sectors, who are now calling
Adelaide home, and benefit from
an infectious new energy which
will inspire, encourage creative
thinking, and nurture new ideas.
The Adelaide Convention Centre
sits, both physically and
intellectually, at the heart of this
thriving ecosystem within the
Riverbank precinct, adjacent to the
South Australian Health and
Biomedical Precinct – the largest
in the Southern hemisphere, and
within close proximity to three
The Centre is able to connect you
with these institutions, their
researchers and academics, along
with the organisations at the
nearby Thebarton Technology
Precinct and Tonsley – a new
advanced manufacturing and
Adelaide Convention Centre Chief
Executive Alec Gilbert said the
Centre is actively assisting visiting
delegates to connect with local
thought leaders, innovative
industry and research bodies and
academics to conduct site
tours, share ideas and gain access
to key speakers,” said Mr Gilbert.
“This approach is
about enriching the
for delegates both
within the Centre and
the city itself.”
For information contact:
Director Conference and Exhibitions Sales
Telephone: +61 8 8210 6677
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