Home' micenet eMag : micenet August 2016 Contents INTERVIEW
WITH A GM
Q. How long have you been at
A. I joined the BridgeClimb team more
than 10 years ago as human services manager
before joining the executive team as director of
operations. It’s been an exciting adventure!
Q. What does your job entail?
A. Serving our team and customers
which is paramount to the success of our
organisation and culture. We’re always
looking for ways to push the boundaries of
what we do while keeping it fun and relevant.
On a day to day level, I oversee a variety of
teams including climb operations, human
services, maintenance, marketing and public
relations, the call centre and customer
relations. I work with some of the best people
in the industry; they do all the work and keep
Q. How important is building
relationships to help you in your day-to-day
activities and to help you and your team
reach your targets?
A. Strong relationships are what helps
drive BridgeClimb’s innovation. Great
relationships are built on trust, time and being
100 per cent genuine. Do what you say
you’re going to do and commit.
Internally, the executive team have strong
relationships throughout the business - from
the founder and chairman of BridgeClimb,
who we meet with frequently to discuss new
and disruptive ideas, to our front line team
who keep me closer to the action. Externally,
BridgeClimb works closely with major industry
bodies including Tourism Australia, Business
Events Sydney, Destination NSW, Roads and
Maritime Services, Sydney Harbour Foreshore
Authority, and City of Sydney Council. We
often work closely with these industry partners
to help strengthen Sydney/Australia’s unique
selling proposition to both domestic and
international markets. We’ve played host to
some amazing incentive groups that help
boost the economy by bringing tourism dollars
to Sydney in the millions.
Q. How do you achieve this?
A. Start by having great people and
invest in their development and ideas. An
open door policy for every single team
member helps to keep people connected to
what’s going on. Be honest. We regularly
correspond and attend discussions with our
external partners to plan, collaborate and
pitch for projects. BridgeClimb strengthens
relationships through participating in big
Sydney events and festivals that publicise
Sydney as a whole, such as Vivid, Chinese
New Year and Mardi Gras. We want our
partners to better understand and
recommend the experience from an authentic
standpoint and we frequently organise
familiarisation climbs for our partners as part
of the destination pitch process.
Q. How did you get to your current
A. I absolutely love the service industry
and have worked in it my whole life. Some of
my career highlights have been working
during the Sydney 2000 Olympics,
telecommunications, five-star hotels and one
of the major FMCG groups. It’s been a blast.
Q. What can BridgeClimb offer the
corporate and meetings market?
A. Guiding groups on a tour to the top of
the Sydney Harbour Bridge, BridgeClimb
proudly operate a uniquely ‘Sydney’
experience, on an international icon, that
appeals to domestic and international
markets. We tailor a range of pre, during and
post-climb enhancements for corporate
entertaining, corporate motivation and team-
building and incentive events that can
encompass branding, hospitality and audio-
visual options in one package.
With our cinema and private spaces, we
can start the day with a strategic meeting
and finish with a unique climb experience,
such as The Canapé Climb – redefining
waterfront dining. Our agile approach meets
the objectives of any corporate client and
having developed a super capacity climb
model, we can cater for groups of any size,
from two to 2000 and above.
Climbers bond during the climb journey
and the summit celebration and have the
chance to enjoy sharing stories and photos in
the reception after, back at the office and
with friends and family for years to come.
Q. Advice to others?
A. Focus on the people: build
relationships in every corner of your business,
internally and externally to drive innovation. m
BridgeClimb operations director, Deborah Cogin,
says building strong relationships drives innovation.
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