Home' micenet eMag : micenet October 2016 Contents A. Reed Gift Fairs are our flagship exhibitions and are iconic to not only the wholesaler and
retailer industry but also within the exhibition industry. The February session required the use of the
venue’s entire 25,000 square metres each year and we pushed the boundaries of the required
services. Pleasingly, the impact of the move from the Sydney Convention & Exhibition Centre was
limited and we are now looking at returning to a much larger footprint when we return to Darling
Harbour and ICC Sydney in 2017. This speaks volume for those involved, including our customers
who have been our greatest advisors throughout the three years.
Also in the B2B space, both the Beauty Expo Australia and Hair Expo Australia trade shows were
held at SEC@GI and a positive customer experience was a key objective for RXA. The location on
the harbour supported cruise boats for seminars and access to Darling Harbour by ferry made for
memorable times, as these shows held educational and gala events close to Glebe Island.
Oz Comic-Con was held in Sydney for the first time in 2014, which was also SEC@GI’s first year
in operation. This is a consumer event that has everything - an event that not only uses all of the
exhibition halls but also the surrounding precinct as the excited Oz Comic-Con community express
their passion for all things ‘geeky’ without fear of judgement.
Costume play is huge and the flood of over 25,000 people over that first weekend in 2014
had us a little nervous. Year one went off without issue and the preceding two expos have been
outstanding. Thousands of people using the transport services dressed in all types of costumes
is really an experience to witness. By ferry or bus there is no fear, the venue layout and logistics
helped manage the event with ease and everyone had a great time.
Q. When the SEC@GI closes down will your events move to the ICC Sydney?
A. Yes all of the events held at SEC@GI will move across to ICC Sydney. This was our
commitment from the very start of the redevelopment discussions and we are excited to fulfil
Q. Do you believe that having worked with AEG Ogden – the venue management
company of SEC@GI – that the transfer to ICC Sydney will be seamless because AEG Ogden
will be managing this facility as well?
A. It will assist in so many areas. The first area is knowing and trusting each other. The
SEC@GI team lead by Malu Barrios has been
fantastic and it’s pleasing to see many of the
staff move across to ICC Sydney. They
understand the needs of each of our events
and more importantly our customers.
No two shows are the same year on year
but the transfer of this knowledge of the
dynamics of our events to the ICC Sydney
team will be beneficial.
Once again, Reed Gift Fairs in February
2017 will be the first major exhibition for the
year and I am confident and pleased that we
are the first event as we work alongside Malu
and her team at ICC Sydney.
We are now well on the way in our
planning, all assured by the previous three
years working together with AEG Ogden.
Q. A final word?
A. There have been many lessons
learned from the time SCEC closed and
leading up to the move to the new ICC
Sydney. Lessons that may question this ever
happening again in this way anywhere! But
with challenge comes opportunity and it has
been satisfying to see our teams and all our
customers support the hard work to make
SEC@GI a success.
As the last show is running there are many
emotions and the hard work by all involved
needs to be acknowledged. Malu Barrios and
her team at SEC@GI have moved mountains
at times to make the venue and our events a
The suppliers have also faced the
challenges of SCEC’s closure but at all times
the longer term picture was in place. The
support from Jim Delahunty and Exponet, the
logistics challenges managed by Michael
Stubbs and the Agility team all made our
customers’ experience seamless over the
three years, all underlined with the
excitement about the new venue in 2017. m
Stephen Steenson is the group director –
operations at Reed Exhibitions Australia. The
world’s leading organiser of trade and consumer
exhibitions gave Sydney Exhibition Centre @
Glebe Island its final curtain call when it held
one of its signature shows – Reed Gift Fairs
Sydney – at the venue in September. Reed
Exhibitions Australia was the SEC@GI’s largest
client over its three-years of operation, holding
14 shows at the venue that together covered
approximately 258,700 square metres in a
variety of configurations to suit a diverse range
of both trade and consumer exhibitions.
Plenty of participation at
Oz Comic-Con 2016.
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