Home' micenet eMag : micenet December 2016 Contents programs with the WOW factor. The result is
that there is no specialised engagement or
direction at this level.
With this in mind, we based the structure
of Get Global on market intelligence and
feedback from both the buyer and suppliers’
perspective. And the first question we
presented was, “How do you want to
conduct business that brings you the best
return?” The result was that everyone wanted
an expo with a defined focus and flexibility to
counter time constrains and value for money.
It’s like going back to the future!
Q. What is your target market for
buyers for Get Global?
A. SHE SAYS: PCOs, direct corporate
buyers and any special interest operator that
specialises in international group conference
and incentive business.
Q. Is a one-day tradeshow enough
time to do business?
A. HE SAYS: All I hear these days is how
everyone is so time poor, so we decided on a
one day only event for that very reason.
To make the day valuable and worthwhile,
we devised a streamlined plan that would take
in the essential considerations of the exhibitor
and buyer. This included the careful selection
of the event’s location and easy access, and a
delivery format with no pre-scheduled
appointments so buyers can build their time at
the show to suit their schedule and maximise
their time with exhibitors that bring their
businesses the most value. And lastly, the day
of the event. We chose to showcase Get
Global on a Friday so our overseas exhibitors
can maximise their time in Australia the week
leading up to the expo; make their
appointments and host business functions
before ending the week at the show. And
what better way is there than to end the expo
on a Friday at the end of the working week,
where networking takes on a new mood.
Q. Why no knowledge seminars or
A. SHE SAYS: Get Global is about the
exhibitors and the buyers connecting and
doing business; not taking them off the floor
between rigid appointments.
HE SAYS: This was a tough call not to
include guest speakers as some have been a
valuable addition at other events I’ve
attended. Despite this, our primary focus is
to concentrate on maximum floor time and
give exhibitors the best ROI possible.
Q. Why are you creating what
appears to be a level playing field for
exhibitors at Get Global?
A. SHE SAYS: For exactly that reason,
we are letting the products have a voice. We
understand how difficult it is to participate
when you don’t have a large promotional
budget to complement the outstanding
HE SAYS: Get Global is all about people
doing business - not the art of doing
business. A good trade show provides a
forum with a specific market in mind and to
generate sales. Get Global is a focused day
of B2B meetings with defined products for a
targeted audience. Our exhibitors are all on a
level playing field as there are no expensive
trade stands, no hosted buyers who become
‘no shows’ on the day, and no pre-scheduled
appointments which aren’t relevant.
Q. Exhibitors will be seeking a return
on their investment in Get Global. How
will they get that ROI at your show?
A. SHE SAYS: Rarely do companies
write business on the tradeshow floor,
however, it is the platform for initial
discussions, and buyers will know ahead of
time who will be participating. They can
automatically connect with the businesses
they’re keen to seek out and use the event
as a springboard to build and consolidate
long-term relationships. So Get Global will
provide the added value of focusing on the R
relationship building, as well as the ROI.
Q. What do you hope buyers
achieve from attending Get Global?
A. HE SAYS: Buyers will come away
from the day with international product
knowledge and updates, and engage in face-
to-face business opportunities.
Ultimately, Get Global participants will
enjoy the atmosphere with professionals who
want to be there from each side of the floor.
And reacquainting and meeting new people
who share the passion that MICE brings.
Q. Get Global will be 100%
international exhibitors. If an event
planner has been running meetings and
events around Australia but is
considering taking a group overseas
how would Get Global help them take
those first baby steps to achieve this?
A. SHE SAYS: There’s no better way for
an event planner to start working with the
international market than with an introduction
to a room full of international operators who
are keen to work with the Australian MICE
industry. For the convenience of buyers,
exhibitors will be positioned in dedicated
geographical zones rather than being
scattered throughout an exhibition hall. The
zones include airlines, hotels, DMCs and
bureaux all placed together. m
To learn more about Get Global visit www.
getglobal.com.au. The event will be held at the
ICC Sydney on July 28, 2017.
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