Home' micenet eMag : micenet February 2017 Contents T
he cocktail event for 400 took place in a soon-to-be-restored waterfront warehouse.
Howard Smith Wharves is a historic precinct on the Brisbane River which will
undergo major redevelopment for a 2018 opening. It is a remarkable location, on a
bend in the river looking across the CBD, the site framed by spectacular cliffs and the
1935 Story Bridge towering overhead.
A youthful Brisbane consortium is transforming the entire 34,000 square metre site - not just
the historic warehouses, but the entire precinct. It will include a 1000 seat event and exhibition
space, four other event spaces nestled among the cliffs, an outdoor amphitheatre and 2.7
hectares of public space.
The existing warehouses will contain event space, hand-picked restaurants operated by
some renowned Australian operators, and a new craft brewery. The site will also include a new
164 room, five-star Art Series hotel.
The Howard Smith Wharves consortium
has been responsible for out-of-the-ordinary
boutique developments such as Cabarita’s
Halcyon House, featured on numerous global
magazine hot lists and perhaps Australia’s
most Instagrammed hotel. The developers
place a high priority on unique, sustainable
experiences and taking long-term
responsibility for the site.
The project’s development director, Luke
Fraser, says this is not about developing a
site and selling out.
“This is about giving the rest of our lives to
creating something we can truly believe in,”
“Between us we have 21 children, [and]
we have an overwhelming desire to leave
them with an environment and planet that is
in better condition than it is today.”
The team is working to create sustainable
energy sources and waste recycling options
that will eventually make the site zero waste. It
will have a permaculture program with growing
gardens, bee hives and an edible landscape
contributing to the many food and beverage
elements that are being made on-site.
“The beer will be so fresh that it’s never
touched air, with the lines run straight from
the brewery to the event space. The coffee
beans will be roasted on-site, and the dinner
rolls baked in the on-site bakery,” Fraser said.
The site resonates strongly with Brisbane’s
history. Much of the CBD’s roads and kerbs
were built from rock dug from the site. Since
the 1880’s the site was a focal point of the
city’s maritime trade and ship repair. It helped
protect the city in World War II, with five air
raid shelters on the site. More recently it was
the long-term headquarters of Brisbane’s
A highlight of the presentations on the
evening was a pixel-mapped projection show
from Scene Change, the AV sponsor of the
event, which made the entire wall behind the
stage “fall away” to reveal video views of the
precinct’s history and how it will look when
The site has already attracted strong
interest from meeting organisers, drawn to the
remarkable views, the diverse event spaces
and the location’s ability to integrate the
Brisbane outdoor lifestyle into any event. m
Read all about the PCOA Conference in Brisbane
on page 44 of this edition.
PCOA conference delegates were treated to a
sneak preview of an iconic new Brisbane event
space in late 2016 - the first major event hosted
by Howard Smith Wharves.
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