Home' micenet eMag : micenet February 2017 Contents EEAA UPDATE | JOYCE DIMASCIO
hroughout the year we gave our
members and wider industry the
opportunity to hear from around
65 different subject leaders and
experts in seminars, workshops, summits
and conferences. These opportunities were
curated carefully in-house to ensure that our
members’ needs were being met through
top-tier speakers and subject experts.
Professional development and networking
should be taken seriously at all levels and in
all areas of the events sector. To stay “on top
of our game” we need to invest time and
resources in refreshing our thinking.
Yes, we all learn on the job – but sometimes
it’s important to step outside the day-to-day
and look at our businesses with fresh eyes. Any
good leader should devote time working “on
the business” and not just “in the business”.
And while this is stating the obvious, I
know from my interactions with hundreds of
people in our industry that it’s often difficult to
leave the workplace for a day or two.
Many people in our sector work in smaller
businesses – many are owner operators who
feel they just cannot leave the office, factory
or venue - not even for a day. Even worse, is
when organisations do not invest in
developing their own staff.
In my view, this is short-sighted and
potentially detrimental in both the medium to
long-term. Our association is committed to
making professional development and
The Exhibition and Event Association of Australasia (EEAA)
has kicked off 2017 on a great footing after a strong 2016,
says chief executive Joyce DiMascio
mentoring more accessible. Apart from our educational forums and seminars, we have also
partnered with key education providers like Sydney TAFE and the College of Event Management
for immersive training pitched specifically to the needs of the exhibition and event industry.
The Sydney TAFE program which ran for the first time last year and which is being repeated from
January to June 2017, is offered free of charge for EEAA members. It was developed in conjunction
with the EEAA and is highly targeted around skills and knowledge development specifically for our
sector. The series was funded by the State Government and proved to be highly successful.
At the 2016 EEAA Conference just a few months ago, the College of Event Management
delivered a special program for the EEAA Young Stars that focussed on building skills in sales.
And throughout the year we present highly targeted sessions in marketing and security and
risk training – all very successful because they were developed especially for our members and
with their needs in mind. Each time we run these I am reminded of the importance of investing
in developing knowledge and skills.
Industry associations like the Exhibition and Event Association of Australasia invest a lot in
making these opportunities available. Building a sustainable business or a sustainable industry
will be dependent upon creating nimble, professional and highly skilled teams.
And I firmly believe it’s as important for everyone from the chief executive through to the
marketing teams, IT staff and event operations to have the opportunity to learn and network
with their peers. There are many ways to stay “on top of your game” – but it has to start with
the right attitude. A willingness to learn, curiosity and importantly, tackling the hard stuff and
what you may be not so good at is imperative.
I have headed the Exhibition and Event Association of Australasia for five-and-a -half years
and in this time we have invested heavily in creating opportunities for young people in our
industry, managers and also leaders. And what is clear to me, is that a business culture that
encourages professional development is infinitely more sustainable than one that does not make
the effort to invest in learning.
The workplace now needs us to be open to ideas, to refresh the way we do things, to learn
from others. There is no doubt the way our workplaces have been transformed over the past
decade. The way we engage our customers is also dramatically different. And the way people
do business has been transformed. These three factors alone should make investing in your
people your number one priority for 2017. m
For information about EEAA’s educational programs and events check out www.eeaa.com.au
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