Home' micenet eMag : micenet February 2017 Contents N
ew Zealand is attracting more
business than ever before with
71 conference bids in 2015/16
and an impressive 72 per cent success rate.
International business events manager of
Tourism New Zealand, Lisa Gardiner, says the
country is seeing significant growth as a
business event destination, with the estimated
value from all conferences bid for and won in
the last financial year at NZ$96.3 million.
“It has been our most successful year to
date and with new major conference centres
coming on board in Auckland, Wellington and
Christchurch we are expecting to see even
more growth,” she says.
“We have been really focussed on
promoting New Zealand as a compelling
conference and incentive travel destination in
our core markets of Australia, China, South
East Asia and USA. We also run marketing
campaigns in Australia, the USA, plus a
global campaign targeting international
association decision makers.”
“One of our major recent wins was
securing incentive business from China worth
at least NZD$50 million. Amway China will
send 10,000 of its elite sales people to
Queenstown in 2018 for five days, in a
collaborative bidding approach led by
Tourism New Zealand, supported by Destination Queenstown, Air New Zealand and Immigration
“We are seeing significant growth in the Australian market who are now considering New
Zealand among their domestic destinations. Holding an event in New Zealand can be as cost
effective as other locations in Australia. For eastern seaboard areas like Victoria this is especially
the case with figures showing a recent 47 per cent increase in business arrivals.”
Ms Gardiner says new and existing conference facilities alongside increased direct flights and air
capacity have tipped the scale in New Zealand’s favour. There have been significant increases in
direct flights from Australia and a 30 percent increase in capacity direct from the U.S .
On the back of this success, Tourism New Zealand has increased its annual bid target to 80
international conference bids in the 2016/17 year. Since June 2016, 20 events have been
confirmed which are expected to bring 12,800 delegates to New Zealand.
• The currently under construction New Zealand International Convention Centre (NZICC) in
Auckland will be the largest and most versatile conference, exhibition and entertainment space in
New Zealand. It is due to be completed in 2018. At an impressive 32,500m2, the NZICC will be
the largest and most versatile conference, exhibition and entertainment space in New Zealand.
• Kick-start your day with a scenic orientation tour of Auckland on the back of a Harley
Davidson motorcycle. Tours cater for groups of all sizes and are a memorable way to see the
city’s sights, from the buzzing downtown area and hills to the sparkling Waitemata Harbour.
• The heartland city of Hamilton on the banks of the mighty Waikato River is an ideal spot for
conferences and business events with a touch of classic Kiwi charm. The city boasts modern
conference venues, including the impressive Claudeland Conference and Exhibition
Centre with space for up to 5000 people.
• For your own Middle Earth adventure, daily tours are available to visit the original Hobbiton
Movie Set from The Lord of the Rings movie trilogy and The Hobbit films. You can take a
look at Bag End, where Frodo and Bilbo’s adventures began. Get lost among the hobbit
holes and visit the Green Dragon Inn, the mill and the Party Tree.
• Rotorua’s Maori heritage and unique geothermal landscape sets the scene for one of the most
memorable and unique conference and event locations anywhere in the world. The iconic New
Zealand city boasts dozens of flexible meeting and event spaces, from purpose-built venues on
the edge of Lake Rotorua, to mountaintop options accessible by gondola. Accommodation is
easy to find too, with more than 3000 accommodation rooms available in and around the city.
• Hells Gate Rotorua is New Zealand’s unique Maori owned geothermal, cultural, and
geothermal mud bath spa experience with erupting waters, steaming fumaroles, boiling muds -
the beast with the beauty of the historic geothermal mud bath and sulphur spa.
• Wellington has a range of meeting spaces with theatre capacity for up to 3743 people and more
than 5000 accommodation rooms on offer, ensuring it is well placed to host a range of events. m
New Zealand has a knack of looking different from every angle. If you host your next conference here your delegates will
leave with an entirely new perspective. Our venues are world-class and never far from exhilarating activities, stunning food
and wine and natural scenery that will stop your delegates in their tracks.
Host an unforgettable conference with a backdrop unlike any other.
TNZ2063 Micenet Queenstown 210x297_01.indd 1
20/12/16 9:32 am
New Zealand is
hot property in the
business event sector,
and it’s getting hotter
by the year.
NEW ZEALAND | BRAD FOSTER
90 | micenet
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