Home' micenet eMag : micenet April 2017 Contents MEA NEWS | ROBYN JOHNSON
MEA “Reboots” National
Planning for our 2017 National Conference is
well underway with the theme “Reboot” and is
being held at the ICC Sydney from April 30 to
May 2. Early registration closed on March 7
with meeting and event managers making up
nearly 50 percent of delegates. We’re already
close to reaching our targeted 600 attendance,
and invite all event professionals to register to
discover new concepts and technology that
will enhance your events.
The event showcase will be full of surprises
that give delegates new experiences. The
conference program has been designed to
appeal to senior, middle and entry level
management in the industry. It has also been
developed so that it offers education to all
sectors of the events industry - from corporate
event managers, audio visual, sales and
marketers, venues and exhibition suppliers.
MEA conferences are the ultimate
professional development experience for the
events industry. Its primary aims and
objectives are to educate; providing a
platform for discovering what’s new in the
delivery of events and an opportunity for
engaging with industry colleagues in both
formal and informal settings.
Over the coming years MEA will continue
to build on this collegiate approach to ensure
that the Australian industry maintains its
enviable reputation as one of the world’s
leading destinations and our capacity for
delivering exceptional events.
For the first time we’ll hold a MEA Leaders’
Breakfast targeting people in senior
management in the events industry.
Managing director of Tourism Australia, John
O’Sullivan, has agreed to present at this
inaugural event. This will be the first of a
series of MEA leaders’ events to be held
throughout the year. A second event is being planned for July 2017.
Preliminary details about the 2018 MEA National Conference will be announced at the Sydney
event. A number of sessions have already been identified for the business program and there are
options being pursued that will continue our strategy of continually delivering new experiences.
Surveys to build our knowledge base
Over the next few months MEA members will be invited to complete a series of surveys.
Research is essential to ensure we keep abreast of trends and changes in the industry.
MEA is leading a coordinated industry survey focussing on skills. We’re partnering with the
Exhibition & Events Association of Australasia and the Australian Association of Convention
Bureaux to ascertain the nature and extent of skills shortages hampering Industry growth.
This survey is the first of its kind into the event industry and has been designed to obtain data
that will assist in driving appropriate training for those roles that are in need of filling.
Outcomes from this important survey will be announced at MEA’s national conference.
MEA is also undertaking a survey about the content of training programs we should be
running as the industry-owned Registered Training Organisation. MEA provides training ‘for the
industry by the industry’ and we are currently reviewing the topics offered in the Diploma of
Event Management course. We’re seeking feedback as to which of the 60+ topics best suit the
needs of the industry.
This survey will be sent to the membership in April to enable MEA to design the content for
the new Diploma course that will be run in the second half of this year.
It’s Awards Time
Throughout the month of March MEA held awards ceremonies across the country. Every state and
territory participated and it was great to see the support from the industry for those who entered.
The calibre of the entries was extremely high and the judging was a rigorous process. We
would like to thank all 30 judges from around Australia who volunteered their time.
We thank everyone who submitted an entry for the awards and congratulate those who are
now finalists in the national awards to be held on the final night of the national conference.
The MEA Mentor Program continues to roll out across Australia. The program is generously
supported by Tourism Australia and designed to provide support and mentorship for young
event professionals who are members of MEA.
The goal of the program is to up-skill industry professionals to improve the industry’s overall
competitiveness on the domestic and international stage. The program offers mentees the
opportunity to connect with an experienced ‘matched’ industry representative to discuss their
career and future.
The program will be held annually and was launched this year at AIME. MEA Victoria was first
to launch its program as part of the Ruth Ellis legacy with the other states and territories
MEA’s long term vision is to build and develop programs for each of the state and territory
branches for the benefit of the whole membership. m
MEA is moving ahead with a revamped national conference,
industry surveys and national mentoring program.
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