Home' micenet eMag : micenet June 2017 Contents BRISBANE
A record was set at Brisbane Showgrounds in
May for the most events ever staged at the
venue, with more than 75,000 people attending
46 events during the month. The first day of
May saw Brisbane Showgrounds host the
biggest event for the month – Labour Day
Festival – with around 25,000 people marching
from Spring Hill to the showgrounds, where
they celebrated workers’ rights with a day-long
free festival featuring rides, music and food.
Other events in May included the ROC
(Ridiculous Obstacle Course) Race on May 13
which saw around 12,000 people don crazy
costumes as they tackled a 5km obstacle
course. More than 6000 people attended the
Pool, Spa and Outdoor Living Expo on May 27.
Brisbane Showgrounds general manager of
venue sales and marketing, Jago Coyle, said he
was thrilled about the record month. “This is the
first May where we’ve seen the total number of
events hit the 40s, as we’ve seen high 30s the
past two years. We’re also on track for a record
year,” he said.
A ground breaking decade of fashion and travel
was celebrated at this year’s Mercedes-Benz
Fashion Week Australia. The event was a
celebration for one of Australia’s most influential
fashion brands, Ellery, and feted Etihad Airways’
10 years of service to Australia and partnership
with the global fashion industry. A VIP cocktail
reception hosted by designer Kym Ellery
celebrated 10 years of showing at Australian
Fashion Week with a retrospective of Ellery’s
most iconic looks from the brand’s archive.
Etihad Airways’ ongoing support for fashion is
underpinned by an agreement with IMG which
includes participation in 17 flagship fashion
events worldwide each year. Since signing the
agreement in 2016, the Abu Dhabi-based airline
has helped designers, models and brands
celebrate major milestones and reach new
audiences the world over with
Federal Government neglects business events
The business event sector has joined the tourism industry in claiming disappointment at
last month’s Federal Budget, with no new funding to either sector.
Chief executive of the Australian Federation of Travel Agents, Jayson Westbury, said the
Federal Government had missed the opportunity to harness the future that travel and
tourism offers to the Australian economy – particularly when the economy is moving from
resources to tourism as a key pillar.
The Association of Australian Convention Bureaux (AACB) also expressed its
disappointment at the Federal Budget, flagging the missed opportunity to invest in the
business events industry by establishing a national convention bid fund.
AACB CEO, Andrew Hiebl, said the bid fund remains a high priority for the business
events industry given the latest International Congress and Convention Association
(ICCA) rankings show Australia has slipped to 16th place in 2016 with global market
share falling to 1.73 per cent. A decade ago, Australia was consistently among the top
10 most popular countries to host major international association conventions.
“The business events industry will continue to advocate for the establishment of a bid
fund to help entice more international conventions to Australia in the face of stiff
competition from other overseas destinations,” Mr Hiebl said.
“We stand ready to work with the Australian Government to design and implement this
“Around the world, business events are being used as strategic tools for attracting trade,
investment and global talent. Governments invest in and support business events
because they recognise the high yield and long-term benefits accruing from growth in the
visitor and knowledge-based economies. The sector augments economic activity well
beyond directly measurable metrics, underpinning knowledge creation and exchange,
innovation and investment among other positive impacts.
“Further, the latest Ernst & Young figures indicate that the business events industry
contributed $30.2 billion in direct expenditure and 193,203 direct jobs in 2015/16.
“It’s vital that public servants in Canberra who play a direct role in shaping Australia’s
economic policy understand and acknowledge these benefits.”
Countries such as China, Japan and the Republic of Korea are currently ranked ahead of
Australia in the number of international meetings held and among the reasons for this is
additional government assistance.
AACB president, Lyn Lewis-Smith said: “Convention bureaux play a central role in
attracting business events to Australia with the support of industry through the
preparation and presentation of bid proposals. However, bidding for international
business events is highly competitive, and the emergence of government bid funds
across Asia is proving extremely challenging.
“The AACB, in its Federal Budget submission, promoted the establishment of such a
fund, which would provide support to an overseas-based organisation seeking to hold a
convention in Australia and help increase its share of the international market.”
Ultra-luxury cruise line, Silversea Cruises, is delighted to announce a new, multi-year partnership
with Australia’s national ballet company, The Australian Ballet. The agreement epitomises the
perfect partnership, bringing together two prestigious brands and a world of beauty and elegance.
Silversea’s Asia Pacific managing director, Amber Wilson, said the company was “absolutely
thrilled” to partner with The Australian Ballet, an organisation which has many shared values with
Silversea Cruises. “As one of the world’s premier ballet companies, The Australian Ballet has a
commitment to excellence, a spirited style, and a willingness to take risks, while inspiring and
delighting its audiences. This vision for delivering high standards and a passion for life strongly
resonates with Silversea Cruises, making this a partnership which is very well aligned.”
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