Home' micenet eMag : micnet June 2017 Contents ADELAIDE/SA | GRAEME KEMLO
Ourattention turnseastwardto thesecondstage ofour redevelopment,the EastBuildinglaunchinAugust2017.
The fruition of the $400 million investment will significantly increase capacity and enhance the versatility of
the Centre across three distinct, but interconnected buildings along the Riverbank. The East Building replaces
the original plenary building (home of the first Convention Centre in Australia in 1987) with a multi-purpose,
state-of-the-art facility with plenary capacity of up to 3,500 seats. The redeveloped Centre is set in the heart
of the Riverbank Precinct which is rapidly evolving to create a new hub for Adelaide, incorporating ‘BioMed
City’ - health and medical research centres, educational institutions, sport and entertainment facilities. The
East Building launch also marks the completion of the entire facility and heralds a ‘new direction’ and new
possibilities for the Adelaide Convention Centre.
A NEW DIRECTION
For enquiries, please contact:
T: +61 (8) 8210 6743 E: email@example.com www.adelaidecc.com.au
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s Adelaide’s billion dollar
boulevard rises along North
Terrace, government investment
in infrastructure that will directly
benefit the business events sector is
attracting unprecedented interest in new
hotel development by private investors.
A slew of new hotel applications and
development approvals totalling more than
$600 million is expected to add up to 10 new
Adelaide hotels and over 1000 rooms by 2020.
These include key international brands:
Sofitel, Langham, Holiday Inn Express,
Sheraton, Lester (Choice), Aloft (Starwood),
the Singapore owned Park Hotel brand plus
an 80-room luxury hotel as part of the $300
million redevelopment of Adelaide Casino.
Since 2010 Adelaide’s hotel room stock
has grown 25 per cent to 8200 with
established properties Hilton Adelaide, Hotel
Grand Chancellor, Crown Plaza, Mercure,
Oaks Embassy, InterContinental, Sage and
Peppers joined more recently by two new
Quest Apartment hotels (117 and 100
rooms), Ibis (311) and Mayfair (170).
Announcing the new $140 million, 257-
room Sofitel Adelaide, Accor Pacific COO,
Simon McGrath, said demand in Adelaide
was growing despite new hotels entering the
“The demand into Adelaide’s visitor
economy is growing despite new hotel supply entering the market last year. Occupancy for the
total market finished just under 80 per cent while revenue per room grew by 5.5 per cent. This
growth is being fuelled by major projects such as the Adelaide Oval and the convention centre,”
To Damian Kitto, CEO of Adelaide Convention Bureau, Adelaide has been transforming for years.
“If you look back 10 years ago – I am a born and bred Adelaidean and very proud of that – I
have seen the city transform now for the last five to 10 years. And talking to interstate
colleagues, clients and other people, there has been this perception that Adelaide’s dull and
boring,” he said.
But ever the enthusiast for his town, Kitto rattles off the list of festivals, major events, sports
and the new fabric of his birthplace.
“We’ve got new laneways with bars and restaurants popping up, new hotels, and Adelaide’s
riverbank, which we consider is Australia’s best connected business events and entertainment
precinct. It is still going through that five billion dollar redevelopment process.”
Looking to the future he said: “Probably another five years away, the old hospital site down
past the cultural boulevard on North Terrace will also have new hotels and other outdoor activity
space... but potentially a new arts and theatre hall as well. The developments in Adelaide just
keep progressing. Fortunately, a lot of this infrastructure really strongly benefits the business
South Australian Tourism Minister, Leon Bignell, says tourism job growth is an important factor,
given the state’s 14 per cent increase in employment in the sector over the past two years.
“The State Government sees tourism and major events as an important part of the
transformation of South Australia’s economy,” he said.
Adelaide’s stated 2020 goal is to lift the visitor economy from $6.3 billion this year to $8
billion. Over the next 25 years, the expansion of the convention centre is forecast to inject
almost $2 billion into the state economy.
And, arguably, not since Colonel William Light surveyed the Torrens river valley and laid out
the Adelaide city grid in the 1830s has there been such a flurry of activity on this scale.
It was Light’s vision for wide city streets, five large public squares, designating 45 per cent of
the city as parklands, which effectively facilitated the riverfront and North Terrace as a corridor of
government, medicine, science, education and public meeting space.
Adelaide’s billion dollar infrastructure has inspired $600 million in new
hotel projects. And that’s just the start of the excitement.
BILLION DOLLAR BLITZ
Destination SA buyers on
the Mayfair Hotel rooftop.
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