Home' micenet eMag : micnet June 2017 Contents Aloft Adelaide will open in 2019 with 200 rooms and four meeting spaces. Popular with
millennials it boasts technology including room access via your mobile phone instead of a key.
New to Adelaide, the Singapore headquartered Park Hotel will occupy a $175 million
30-storey build on Pirie Street, offering 250 four-star rooms on 10 floors of hotel
accommodation plus residential apartments on other levels.
The Lancemore Group, which built and operated Victoria’s first dedicated regional conference
facility, Lancemore Hill, then branched out into other hotel ownership and management roles, is
to operate a new $30 million Lester Hotel in Adelaide, part of the Choice Hotel Group. It will be
a 16 storey 4.5 star hotel with 244 rooms with conference facilities to be built on West Terrace
opposite the new $2 billion Royal Adelaide Hospital.
The Art Series, a Melbourne-based hotel group, has expanded into South Australia, setting
up one of their boutique properties named after famous contemporary Australian artists like
Charles Blackman and John Olsen. This time it is The Watson, named after indigenous artist,
Tommy Watson, whose works adorn the walls at Walkerville five kilometres north of the CBD.
It has 24 open plan self-contained suites and long-stay residences. The Watson has four
“Galleries” (meeting spaces) suitable for a board retreat or management planning sessions.
The popular Glenelg Beach is to get another waterfront hotel with the $110 million
development of Langham Place, a five-star 12 storey property to replace the existing Comfort
Inn. Due to commence construction later this year and open in mid-2019, it promises 146
rooms plus business facilities in a mixed use development that also includes residential
apartments and retail.
Well-known Glenelg property, Stamford Grand Adelaide hotel is a meetings destination that is
out of the CBD but still close by. It has 220 rooms, including 29 suites with ocean or Adelaide
Hills views and has a grand ballroom that can seat 500, plus 12 function rooms for smaller
With absolute beachfront, it is able to offer outdoor activities including team-building
programs provided by the experts at Beyond the Boardroom.
Stamford also has an elegant CBD hotel,
Stamford Plaza, on North Terrace opposite
the convention centre. It has 335 rooms, plus
10 conference rooms for up to 280 plus the
Terrace Ballroom for 350 (cocktail) or 240
Converting an old life insurance building
into the five-star Mayfair Hotel on King
William Street has given Adelaide a new
destination for board retreats, upmarket
incentive events and corporate dinners.
It has five meeting rooms for six to 20
boardroom style or 125 (theatre), 100
(banquet) or 150 (cocktail). Given it was
mostly a conversion rather than a new build,
general manager Martin Radcliff says Mayfair
guests have the unique opportunity to stay in
individually different rooms - even those of
the same room type - although all are
One of Mayfair’s most popular features is
the rooftop Hennessy bar complete with
stone parapets where you could be sharing a
cocktail with the gargoyles that protect the
1930s heritage-listed building.
Adelaide has been pushing its credentials as
a destination to the lucrative incentive
market, particularly the international market,
for the past three years.
Recently Damian Kitto announced a major
win - a group of 3000 out of China, from an
organisation known as Perfect China. He said
Adelaide’s win was part of a larger group
hubbing through Melbourne and it was “a real
game changer, a significant opportunity...
Perfect China is a marquee brand”.
“It will really open the eyes of a number
back in China and across the rest of Asia that
Adelaide is on the map for incentives. We all
know that Gold Coast, Sydney and
Melbourne do incentives very well; we
certainly see Adelaide as that new
proposition in Australia for big incentive
groups,” he said.
One of the challenges in bringing the group
to South Australia with its focus on food and
wine was that Perfect China owned wineries in
Germany, South Africa and Chile, “so obviously
our strength is our wine considering we do
produce 74 per cent of Australia’s premium
wine. But as wine is off the menu, it is very
much about the food, coastal experiences;
they are going to head up into the hills; there
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