Home' micenet eMag : micenet October 2017 Contents SYDNEY
Sheraton on the Park, Sydney, has announced a
comprehensive renovation of its Sheraton Club
Lounge and 558 guestrooms, including 50
suites. Scheduled for completion in early 2018,
the $40 million refurbishment will combine
modern design with classical elegance to cement
the hotel’s position as a leading Sydney luxury
property. The project, spearheaded by acclaimed
interior designer Joseph Pang, will see the
guestrooms and Sheraton Club transformed from
floor to ceiling with an emphasis on approachable
luxury. Sheraton on the Park first opened its
doors in 1994 as the only five-star hotel located
adjacent to Hyde Park, with many of its 558
rooms and suites boasting sweeping Hyde Park
and Sydney Harbour views. The latest renovation
is part of an overall commitment to continually
innovate and transform its offering and follows a
$2 million renovation of The Gallery – where
guests can enjoy high tea or champagne and fine
wine in the evening.
Tourism Australia has some new faces and a
few changes to its Board with news that
existing board member Bob East has assumed
the position of Chair. Anna Guillan AM, also an
existing Board member, has assumed the
position of Deputy Chair. Two new directors
include Bradley Woods, one of Australia’s
leading advocates for the hotel, hospitality and
tourism industry, and David Seargeant, CEO
and MD of Event Hospitality and Entertainment.
Retiring from the Board are Tony South and
The ICC Sydney is reportedly the first venue of
its kind in the country to launch a virtual reality
(VR) video experience. Developed to assist with
converting business, clients, partners and
visitors can undertake an interactive tour of the
venue by downloading the ICC Sydey VR App
from Apple or Android application stores.
KOJO will be doing plenty more with BMW
after securing its brand experiential account.
Following the official opening of the final phase of the $397m Adelaide Convention
Centre in late August comes news of the opening of the $3bn Royal Adelaide Hospital
completing the current stage of the $3.6bn “BioMed City” precinct. “W ith the
openings of both the final stage of the convention centre and the new Royal Adelaide
Hospital – on top of the recently completed Adelaide University and the imminent
opening of the University of South Australia’s educational and research buildings within
the BioMed City it is certainly an exciting time to be selling Adelaide,” said Adelaide
Convention Bureau CEO, Damian Kitto. “For the past four to five years we’ve been
focusing a lot of our attention on winning health sciences events and it’s certainly paid
handsomely with a high percentage of the business won in our consistently record-
breaking years being within this genre. We’re currently sitting on $223m of business
with a further $120m value in the pipeline.” m
KOJO wins BMW Australia’s brand experiential account
BMW has appointed creative services business KOJO as its event services and experiential
production partner. The partnership reinforces the strength of the BMW brand with KOJO’s
ability to deliver an integrated approach with a fully immersive brand experience at their events.
The appointment comes following a closed, four-way pitch.
BMW general manager of marketing, Stuart Jaffray, said KOJO demonstrated an innovative and
clear vision, “which we believe will help us to achieve our objectives.”
The scope of work includes activation of BMW’s own property, BMW Driving Experience, as
well as BMW’s sporting and cultural sponsorships, which include the BMW Caulfield Cup, BMW
Derby, Motorsport and the Queensland Ballet.
KOJO specialises in creating closer connections by crafting memorable experiences that
produce compelling outcomes for their clients.
KOJO national events director Daniel Tippett said in a world that is saturated with
communication channels and numerous touch points, you can no longer just create an event
and expect everyone to be amazed.
“Our goal is to create bespoke experiences that resonate with each consumer and create
lasting memories,” he said.
“W ith over 25 years’ experience, we understand the science behind it.”
With the launch of the all new BMW 5 Series in March this year, BMW is entering an exciting
period, bringing a number of innovative new vehicles to market.
“The 5 Series is just the start of a product onslaught that ranges from new and updated
products from the iconic BMW M high performance brand, to best sellers like the all-new
BMW X3, which will arrive in December,” said BMW’s Stuart Jaffray.
“These vehicles are going to generate massive interest, and we look forward to working with
KOJO to maximise the activations at all our experiential assets.” m
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