Home' micenet eMag : micenet December 2017 Contents EEAA NEWS | JOYCE DIMASCIO
e achieved some great
things for our members,
and made positive steps
towards cementing the
EEAA’s position as the peak body for the
exhibition and event industry in Australasia
and a respected national and international
voice for the sector. Some highlights for me
include the recent launch of the historic
partnership with TAFE NSW and
Apprenticeship Support Australia that has
enabled us to launch the first traineeship
program specifically for the exhibitions and
events industry. What an achievement and
one that will create new opportunities for
young people to join our sector.
I’m also very proud of our new partnership
with Mumbrella – Australia’s largest media
and marketing community. The association’s
partnership with Mumbrella is a key part of
our strategic priority to advocate the
strengths of live events and to encourage
those who influence marketing spend to
invest more in our channel.
Throughout the year, we worked with
Mumbrella to put face-to-face marketing on
the radar of the marketing community by
hosting a masterclass at the Mumbrella360
Conference and creating a dedicated category
for the Mumbrella Awards 2017. Both of these
activities were very effective in generating
positive exposure for our industry and opening
up opportunities for our sector to engage with
influencers in the marketing community.
2017 was a big year for the association.
And an important one, says Joyce DiMascio.
Even while digitisation grows in importance, exhibitions and events will always be a strong
marketing channel for many businesses in many industries. We will continue to advocate for the
power of face-to-face as a cornerstone of marketing and business success now and in the future.
This year, we made big strides in our own digital evolution, with the launch of our new
website at the start of the year and the transformation of the awards process to be fully online.
We also expanded our awards program to recognise the “unsung hero” of our sector and also
the important role of innovation in event tech.
Our continued engagement with the international industry has also been an area of
achievement. In September, we signed a landmark Memorandum of Understanding with The
Global Association of the Exhibition Industry (UFI) off the back of an historic Australian visit by the
global body. The visit provided an important platform to showcase the local industry to our global
peers and strengthen our ties with the global community. The MOU is an important commitment
to work in partnership on key areas of industry development and opportunity, giving the
Australasian business events community more opportunities to access UFI’s global network.
There is a strong alignment between our two associations – we both share a commitment to
supporting and developing the business opportunities of our members, promoting careers in
our sector and advocating for the value of the sector to government and the broader business
community – and I look forward to working more closely with UFI for the benefit of our
respective organisations and the members we serve.
The association’s growing membership is testament to its relevance and recognition of its
influential role as a voice for the sector. Over the past year, we have grown our membership in
new areas and welcomed global brands, such as Airbnb, to the EEAA community. Broadening
our appeal to include the ‘events’ component of our name will continue to be a focus for us.
And, finally, we rounded out the year celebrating 25 years of service to members. We have
come a long way in 25 years. Through our advocacy, education, mentoring and professional
development programs and international engagement, we are helping our members to prosper
and we are building a sustainable tomorrow for our industry. We do this by ensuring our
member programs and activities address the most pressing opportunities and challenges we all
face.We are a nimble, strong, focussed and effective association and we look forward to
representing the business events sector with passion and professionalism in the future. If you
would like to be part of our future please get in touch via email@example.com or
phone me on (02) 9413 9520. m
For more information contact Joyce DiMascio, EEAA chief executive on (02) 9413 9520, 0412 869 229 or
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