Home' micenet eMag : micenet February 2018 Contents SARAWAK
Sarawak continues to sustain its global appeal in business
events with the Sarawak Convention Bureau (SCB) and
industry partners securing 89 more business events in
2017 - 60 bids won and 29 bids supported – with
disbursement statewide from 2018 to 2022. In addition to
injecting a further of RM 107 million in economic
contribution, Sarawak played host to a total of 47
conventions in 2017 including the 13th World Islamic
Economic Forum and the International Summit on Peace.
The SCB’s branding efforts, under the Redefining Global
Tribes campaign, has also led to Sarawak’s win of the
BrandLaureate Industry Champion Icon Brand Icon 2017
in the MICE (meetings, incentives, conventions and
exhibitions) and Destination Branding category. This marks
the second BrandLaureate win since the bureau’s
inception in 2006. In 2018, Sarawak will welcome at least
27 high profile business events in fields including the 5th
International Marine Conservation Congress, 17th
Continuing Professional Development Series: Diabetes
Asia Conference, the 10th Clean Air Asia Better Air Quality
Conference, and the 9th Anak Sarawak Awards.
Conventions & Incentives New Zealand CEO, Sue Sullivan, says
the country is powering ahead in 2018 with some superb new
infrastructure making the destination high on the list of priorities for
Australian and international conference organisers. “At a time
when global uncertainty seems the norm, we are seen as a safe,
secure destination. We are recognising that our core strengths lie
not in our idyllic natural landscape and our built environment, but
in our people. It is our style of hosting, our professional approach
and our unique cultural identity which set us apart,” she said.
“Auckland and Christchurch are well underway with new
convention centres, and all our regions are working to define their
local culture, intrinsic values, and specialist knowledge hubs, and
drawing on these to bring business events alive.
“For example, this month (February 2018) Christchurch hosts the
2018 Steel Structures in Seismic Areas (STESSA) international
conference. The three-day conference, held once every three
years, has chosen New Zealand because it is well known for its
earthquake engineering and low damage construction techniques.
Christchurch is a living classroom. The city has a wealth of
building technology expertise and experience to share with
international researchers and practitioners in this field.
“Delegates will be able to tour the city talking about the practical
issues and gaining first-hand experience, to help advance global
research about seismic design of steel structures.
“Wellington’s status as a resilient city was a drawcard for securing
a conference that will bring hundreds of experts in crisis
management to the city in November 2018.
“The international conference about information systems for crisis
response and management is themed ‘Innovation for Resilience’
and will use Wellington as a case study. New Zealand’s capital city
was listed as one of the most resilient cities in the world by the
Rockefeller Foundation in 2014.
“Following the conference some of the delegates will travel to
Kaikoura and Christchurch to observe the impacts of the
earthquakes and recent wildfire and to learn about the recovery.
“Rotorua punches well above its weight in attracting business
events, ranking third in New Zealand in the number of multiday
conference delegate days spent in the city. Rotorua actively
targets sectors that fit with the region’s areas of expertise -
indigenous culture, forestry and geothermal. Recently it secured
the International Association of Volcanology and Chemistry of the
Earth’s Interior (IAVCEI) Conference for 2021. One thousand
delegates from around the globe will attend four days of
workshops and lectures at the Rotorua Energy Events Centre
(EEC). Scientific field trips to visit geothermal areas around the
region will be an important aspect of this conference.
“An exciting transformation of New Zealand’s largest city,
Auckland is taking place. More than $21 billion of new strategic
investment across the region is being planned, funded, and
underway in the next 10 years, including the development of the
New Zealand International Convention Centre (NZICC).
“Auckland is emerging as a knowledge capital of the Asia Pacific
region, and now a group of 10 world-leading experts and senior
leaders in the business events sector have been enlisted to help
further enhance Auckland’s international reputation and presence.”
Turn to page 70 for our New Zealand feature and further details about
why NZ is made for meetings. m
The BrandLaureate Industry Champion Icon Brand Icon 2017 was received by Datuk
Karim Rahman Hamzah (3rd left), Minister of Tourism, Arts, Culture, Youth and Sports
Sarawak flanked by Tan Sri Dr. Muhammad Leo Michael Toyad Abdullah (2nd left),
Chairman of Sarawak Convention Bureau.
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