Home' micenet eMag : micenet April 2018 Contents aspects that have to be managed by your client which is why it’s so important for venues to have
event planners that can take care of the venue part giving the client one less thing to worry about.
“From my perspective, event planners shouldn’t be order takers and simply ask you what you
want. Pro-active event managers are worth their weight in gold. You want to be able to go to a
venue and have them advise you on things like what menu selections work, and perhaps which
ones don’t (for whatever reason). You want them to give you an honest opinion so you can get
the absolute best out of their venue.”
All about events
Ms Hood says as an association, APPEA believes meetings and events are crucial to the work it does.
“As a membership based advocacy group for the oil and gas industry, events form a key part
of our activities. The majority of our income comes from membership fees and events so from a
financial perspective it’s crucial.
“However, in saying that, the events from my perspective and from the association’s
perspective deliver so much more than income. We look at them from an educational point of
view, brand profile, profile of the industry, delivering key messages, and the crucial collaboration
and presentation of business opportunities for our members which are all delivered by our
successful event program.
“For me an event can tick so many boxes for a corporation or an association, whatever size it
is. You get the events right and they can deliver immense value.”
As APPEA is “The Voice” for the Australian oil and gas industry, Ms Hood says it is the
Association’s responsibility at its events, to raise the questions and topics that deliver a
responsible and sustainable industry.
“A regular, reliable energy source is crucial to people’s way of life, and the oil and gas industry
takes great pride in delivering it to the Australian population in a safe and efficient manner.
“We inform and educate not only the industry but the wider community, particularly around sub-
jects that we believe people have been misinformed about or where we have concerns that there
have been misunderstandings about certain aspects of the industry. As such, APPEA sends invita-
tions to key community groups, stakeholders and key regulators to attend specific events, particu-
larly the main conference with the aim to address particular issues and perceptions.
“We find that the events can be very powerful because face to face meetings work extremely
well to alleviate any concerns that people may have. They are provided with factual information
rather than what is often media hype.”
In-house and switched on
With just four in her in-house team delivering
up to 20 events annually, APPEA also relies
on suppliers which she calls “family”.
“Some have been with us for a short
period, some much longer. They all get us.
They understand us and what we want. They
don’t stop until they’ve delivered.
“I imagine it can sometimes be frustrating for
those in the industry who want to work with us
and who are trying to get their foot in the door.
We do keep our eyes out for new talent.
“I like to work with suppliers who are
always keeping it fresh; who keep a lookout
for ideas that they think we could adapt.
“Trust is a huge issue because often we’re
busy in our own right. We have additional
responsibilities outside events and we need
to trust our suppliers that they’re off doing
their thing and coming back to us in the
allocated time and that we don’t need to
babysit them. We’re looking for market
leaders and working with such teams who
prove time and time again that they’re
delivering a quality product.
“And it’s not all about cost. Our suppliers
keep their costs reasonable but they can’t
survive if they’re giving us bargain basement
And the same is true with venues.
“Delegates are very quick to remind you if
you’ve made a mistake because the time and
money that they invest into the event is really
important. If you’ve scrimped trying to save
one line on a budget, it’s not always the best
way to go.”
Right now, Ms Hood is excited about the
APPEA Adelaide conference in May. From the
sounds of it she’ll be just as excited when she
starts planning the next big one in 2019. m
In 2017 Julie Hood received the APPEA
Honorary Life Membership Award, awarded
for meritorious service to APPEA. She was
only the second woman to receive the award
in 57 years. She also sits on an advisory board
of the University of Queensland’s Women in
The APPEA exhibition plays
a major part in the success
of the annual meeting.
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