Home' micenet eMag : micenet April 2018 Contents GOLD COAST
The Gold Coast will host a major surfing
conference in 2020, attracting up to 400
experts from around the world. Coolangatta
received unanimous support to host the sixth
bi-annual Global Wave Conference (GWC).
The most recent GWC was held in California.
GWC executive director, Nik Strong Cvetich,
said following the announcement that the
GWC was “thrilled to see the Global Wave
Conference go to the Gold Coast in 2020 as
it is the 8th World Surfing Reserve. The Gold
Coast will be such an exciting venue for the
6th biannual event held the week before the
World Surfing League (WSL) world tour event
at Snapper Rocks and in the year that
surfing is introduced into the Olympics for
the first time.”
The Melbourne Convention and Exhibition
Centre (MCEC) has joined forces with a
number of organisations to support the
development of a wind farm, of which
construction is now underway, near Ararat in
regional Victoria. MCEC’s involvement in this
Australian first project will enable the venue to
purchase renewable energy certificates
equivalent to the projected electricity
consumption for its current 20,000 square
metre expansion project. The MCEC’s chief
operating officer, Leighton Wood, said the
venue was inspired to become involved in this
project because it recognised the positive
difference it would make for both the venue
and wider community. “As an important
public asset, it is our duty to improve our
environmental impact and live up to the
sustainability expectations of our
stakeholders – our customers, our employees,
our Club Melbourne Ambassadors and our
local community,” he said.
Thirty years ago a fledgling company set out to
create a special event for a corporate client. Three
decades later DIRECTIONS has had a makeover.
his year, DIRECTIONS brings its brand in line with one of the company’s core beliefs
simplicity. CEO Damion Breust, one of the founders of DIRECTIONS, is
spearheading the change.
“2018 is a significant year for our brand development. We are distilling the essence
of our identity and approach. Creativity, innovation, event management and client engagement
are the cornerstones of our company.”
The new identity reportedly respects what the original mark represented while simultaneously
moving the brand forward. Striving to maintain the iconic and recognisable logo was both the
primary goal and challenge. The process was informed by deconstructing the existing mark and
studying its fundamental shape. The DIRECTIONS colour was deepened, making it both richer
The scope and structure of DIRECTIONS has changed as well. The team has grown with a
new generation who bring energy, vibrancy, fresh perspectives and new ways of doing things.
DIRECTIONS continues to be a privately-owned company with the capacity to think and “do”
big while retaining a boutique studio feel and values. While Sydney remains HQ, the company
has expanded its geographical reach.
“Our new Melbourne office means that we can do coffee and have a face-to-face meeting
with our partners in Melbourne, Adelaide and Hobart,” Mr Breust says.
“Our team members in Singapore herald our physical presence in Asia and their proximity to
Perth allows us to better service our clients on the west coast of Australia.
“We continue to have the benefit of an in-house, award-winning travel team who facilitate our
clients’ dreams, transporting tens of thousands
around the globe while keeping security and safety
front of mind.”
The first non-stop flight from Australia to the United Kingdom is on its way, marking a new
era for tourism. The new Qantas Dreamliner flight will allow British visitors to travel to
Australia quicker and more easily than ever before. Flying direct from London to Perth will
take around 17 hours, three to five hours less than it does currently when transiting via the
Middle East or Asia. The convenience and appeal of non-stop travel cannot be
underestimated. Consumer research highlights that time is one of the biggest barriers for
UK consumers. The development of these ultra-long-range aircraft are a game changer
for Australia’s tourism industry. UK arrivals are the highest they’ve been in more than a
decade, boosted by the influx of English cricket fans during the last Ashes series.
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