Home' micenet eMag : micenet April 2018 Contents E
vent activity in the Northern
Territory’s Top End is going
gangbusters with the destination
seeing not only strong meetings
activity but plenty of new and refreshed
product now available.
And, in great news for event planners,
there is even greater incentive to hold
meetings and events in the NT with the
creation of the Northern Territory Business
Events Support Fund.
Acting deputy CEO of the NT
Government’s Department of Tourism and
Culture which oversees the NT Convention
Bureau (NTCB), Andrew Hopper, talks of a
positive year ahead for the NT.
Mr Hopper said the recent launch of the
Northern Territory Business Events Support
Fund (NTBESF), which is being administered
through the NT Convention Bureau, is a
game-changer for the sector, aiming to assist
the NT business events industry to compete
even more aggressively with rival destinations.
Organisations can apply for financial
assistance of A$100 per delegate up to a
maximum of A$50,000 per event. Key
criteria note that eligible events should align
with NT priority industry strengths, which
include the health, agribusiness, land
management, mining, renewable energy,
education and defence sectors. There is also
a requirement that the majority of event attendees travel to the NT from interstate and beyond.
In line with the NT government’s “Buy Local” policy, funding support will be steered towards
those elements which require involvement from local NT businesses.
“This may range from the appointment of a local PCO or DMC through to covering costs for a
local keynote speaker, a welcome function, gala dinner or perhaps a technical touring
component in any of our key business event destinations which include Darwin, Alice Springs
and Uluru,” Mr Hopper said.
This initiative was made just prior to the Territory Government rolling out a record $103 million
tourism stimulus package to attract more visitors, create local jobs and put more money into the
pockets of Territorians.
Announcing the package at his annual ‘The Year Ahead’ speech, Chief Minister Michael
Gunner said it will deliver more marketing, new tourism infrastructure and improve existing
festivals and events.
“Creating local jobs is my number one priority and this plan to turbocharge tourism is a
serious show of support for local business,” he said.
“We know that spending more on tourism – including on marketing and product
development – brings more people to the Territory.
“That’s more people filling seats on planes, sleeping in our hotels, eating in our restaurants,
spending in our shops and going on tours. And that means more money in Territorians’ pockets.”
Mr Gunner said the tourism industry supports thousands of small and medium businesses
and over 17,000 direct and indirect jobs across many sectors including hospitality, retail, arts
and culture and transport.
Starting immediately - and rolling out over this and the next financial year - the package will
• $26.57 million for smarter and more targeted tourism marketing, allowing the NT to better
promote its attractions, roll out marketing campaigns with key airlines, target niche markets
and lure lucrative business events to the NT.
• $56.24 million for new tourism infrastructure creating more memorable experiences for
visitors, particularly in NT parks and reserves.
• $20.78 million to enhance existing festivals, events and other tourism offerings to cement the
Territory’s reputation as a vibrant, exciting place to live, work and visit. m
The recent launch
of the Northern
Fund (NTBESF), and
of new hotels and
the NT, continue to
position the NT as a
dynamic business event
NORTHERN TERRITORY | BRAD FOSTER
NT – successful outcomes at every level
Diverse destinations, each offering a different business event experience. Convention centres for up to 1200
delegates or creative meeting spaces for smaller gatherings.
A vibrant NT business economy, memorable experiences and activities, extraordinary landscapes, 50,000
year old Indigenous culture and friendly local support.
For a business event featuring the real Australia - contact the Northern Territory Convention Bureau
Website: www.ntconventions.com.au; Email: email@example.com; Tel: 1800 656 209
TOP END MIGHT
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