Home' micenet eMag : micenet June 2018 Contents EEAA NEWS | JOYCE DIMASCIO
irstly, a big thank you to Trade
Tourism and Investment Minister,
Steven Ciobo, and Tourism
Australia’s John O’Sullivan and
Penny Lion for the much welcomed news
about the $12M funding boost for business
This investment could not have come soon
enough and follows years of campaigning by
many people and organisations in the
business events sector. We are particularly
pleased that the funding is “agnostic” and is
open to all forms of business events:
meetings, exhibitions and incentives provided
they meet the ROI requirements and are new
events to Australia. My message to the
industry is simple – leverage this opportunity.
It’s a great one. Applications opened on May
1 and the first successful bid has already
been announced. Make sure you address the
criteria which have been clearly outlined on
the Business Events Australia website.
EEAA and the other associations will
continue to work with the Business Events
Council of Australia to seek further investment
in our sector – the advocacy will continue.
Over the last few months, I’ve spent a lot
of time on recruitment. This was to hire for a
position on our team at the Exhibition and
Event Association of Australasia. And even
though I have employed staff over many
years in our industry, on this occasion the
experience shed light on some interesting
and also disappointing trends.
Joyce DiMascio touches base on funding and attracting staff to our sector.
The recruitment campaign was a very poignant reminder of the challenges facing the business
events sector when hiring staff. It reconfirmed that we all need to work harder at attracting young
talent into the employment pipeline so that the best and brightest young people are drawn to our
sector. I say this because all indicators – personal experience, anecdotal evidence and research
continue to show a growing shortage of skilled staff for our sector.
After two campaigns leveraging every platform available to us, we did find a suitably qualified
candidate. Our experience was very revealing on many levels – it was a window into the current
employment market and the candidate profile across business events operations and marketing
communications. It’s tough out there and it appears a lot of employers are finding it difficult to
find the right staff.
It was also a window into the sanitised nature of the online application process. In many ways
these channels have depersonalised the process and led to “lazy” applications and also
disengaged responses from employers.
I urge candidates applying for jobs to address the criteria. Address them properly – make the
effort to stand out from the clutter so that you get the opportunity to present your credentials
The majority of applicants that I recently reviewed did not bother to address the requirements
of the role – the same CV is clearly being used to apply for any job! In most cases, candidates
did not even write a cover letter despite the advertisements being very clear about the elements
to be lodged.
And from what I was told during the interview process, the majority of applicants never hear
from employers when they lodge their applications or when they are unsuccessful.
These courtesies are brand and reputation building opportunities and I encourage employers
in our sector to also be more diligent when it comes to managing the recruitment process. We
need to endear good candidates to our industry. We need to put the “human” back into HR and
our talent attraction and retention strategies.
To help bring more young people into the business events industry, our association has
developed two new traineeships in partnership with TAFE NSW and Apprenticeships Support
Australia. They will soon also be available in Victoria. I urge you to look into hiring school leavers
through this fantastic government supported program. Check out the details on www.eeaa .
The Exhibition and Event Association of Australasia (EEAA) is the peak industry association
representing organisers, association organisers, venues and suppliers within the exhibition and event
sector. To learn more contact Joyce DiMascio on (02) 9413 9520 or firstname.lastname@example.org.
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