Home' micenet eMag : micenet August 2018 Contents H
ere to meet with key partners
and customers and to drive
business to their respective
hotels and destinations, the At
Marriott mission was headed up by Marriott
International Asia Pacific vice president of
global sales Ramesh Daryanani.
Such was the mission’s success more
than 50 participants from around the regions
attended the Sydney event while in every city
they visited over 200-250 customers
registered to meet with the hotels.
Speaking with MICENET at the Sydney
event, held at the Sheraton on the Park, Mr
Daryanani explained the mission’s name
change ‘At Marriott’ from its previous ‘Sales
Mission’ moniker was to cover all facets of
“We are talking about destinations,
sensations around food and beverage,
overall experiences and at the same time we
are also educating our customers and
partners about our new hotels and what we
have to offer.
“It is in this space that we are seeking to
evolve what we are doing in the MICE area
and a part of that is a new initiative, Meetings
Imagined. It’s our thought leadership around
what it takes to host a successful meeting,”
The new Meetings Imagined website,
launched in late June was created to assist
event planners organise and implement
meetings and corporate events.
“We did some research a few years ago and arrived on seven key pillars on why people meet
and based on that we have designed a set up in each of our meetings. On line you can pick any
image and then go to our Marriott hotels and say that’s the set-up for me,” Mr Daryanani
Described as a digital innovation unlike anything else in the industry, the new website aims to
transform a meeting into an experience and is modelled on the photo-gathering site Pinterest. In
it users can gather inspirational images to spark creativity and set out the objective of their
meeting. Such as the purpose for meetings, whether it be to: celebrate, decide, educate,
ideate, network, produce and promote ideas. It then allows meeting planners to design their
meetings to meet specific needs and includes elements that make up the structure of a meeting
from the setup, to the food and drink options, technology and supplies, and experiences.
Marriott International have also launched a Meeting Services App that includes a chat
function enabling MICE organisers to connect with Marriott’s event team before and during the
event. This allows Marriott to respond immediately to any issues or requests, and to inform the
planner of how the request is being handled. The App is available in 20 languages, at 100
hotels under Marriott Hotels, JW Marriott, Renaissance, The Ritz-Carlton, Autograph Collection
and Courtyard by Marriott across the region.
MICE and Marriott – strategic partners
MICE, Mr Daryanani said, is a significant part of Marriott’s business. “It is in some cases more
than 20 percent. Specifically we have 30 brands and a lot of them have big ballrooms, multiple
meeting rooms and it’s only going to grow, and despite the fact that we have technology at our
disposal, the aspect of face-to-face does not go away.
“For Marriott, Australia is a great venue for meetings. There is so much to offer in the culture,
in the F&B, the outdoors and in nature, and that’s what is driving a lot MICE business here. Then
if you are talking incentives, that’s where Australia has the upper hand. It’s why we have been so
successful and the Sheraton on the Park is a good example of being a well-established MICE
hotel and it’s why we are so confident in opening ‘big boxes’ like the W in Brisbane, the W
Perth, the W Melbourne and in 2020, the W in Sydney and why we will continue to open some
big mice hotels in the future. Overall we are pretty pleased with our results so far,” he said.
Describing the current market as buoyant, Mr Daryanani said Marriott’s expansion includes
27 new hotels due to open in the next two to three years in Australia and New Zealand.
“That’s another 8000 rooms that will come on line by 2020. It is going to be one of our most
important markets going forward.” m
In a ‘go-to’, all city event, Marriott hoteliers from around the
world gathered in Auckland, Melbourne, Sydney and Brisbane
for their annual At Marriott sales mission.
MARRIOTT INTERVIEW | JILL VARLEY
30 | micenet
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