Home' micenet eMag : micenet October 2018 Contents UPFRONT INTERNATIONAL | JILL VARLEY
Tourist Bureau’s Australia-based
representative, Alison Roberts-
Brown, at an event recently.
At just two square kilometres the
Principality of Monaco is the second-smallest
country in Europe and the world after the
Vatican, yet when it comes to sustainability
and supporting long-term ecological
balance, Monaco is managing to fill some
pretty big shoes.
As Ms Roberts-Brown revealed when she
addressed an audience of tourism officials
and incentive planners on board a very
Monegasque-style superyacht Ghost
11 last month, “We are very serious about
“Monaco,” she continued, “looks like a
picture postcard. Here you have the glitz, you
have the glamour, and you have the huge
mega yachts and the small superyachts like
Ghost 11, so not a lot of people associate
sustainability with that image.
“It is the future mission of H.S.H. Prince
Albert II to make sure his beautiful principality
haven is carbon neutral by 2050. For a two
square kilometre country that might seem like
an easy task but it’s not as simple because it
involves a lot of effort.
“Already we are pretty much on target with
29 per cent reduced from our 1990 carbon
usage and it’s all being done through an
energy transition faction within the
government who have been working sector
“Monaco may be small in size but it has big aspirations, and it’s the size
of those aspirations that can make the difference in the grand scale.”
MONACO - SMALL AND
by sector with the different businesses to find out how they can reduce emissions.”
The Monaco Government Tourist Office has a new tagline - ‘Green is the new Glam’ – which
is all about being green. It’s actually more than a tagline because tourism is one of the main
pillars of the Monaco economy. Tourism is also one of the main offenders in terms of the
pollution of the environment, particularly hotels.
“Luckily we have all of our hotels onboard and while eco accreditations and that sort of thing
is not very sexy to talk about, it has actually drilled down to people changing the way they do
business and the way they manage all of their operations,” Ms Roberts-Brown added.
“For example the Monte-Carlo Bay Hotel is the leader in the race for eco-friendliness. They
realise that by changing 800 lightbulbs to LED bulbs they could reduce their carbon emissions
or their electricity bill by one month, for an entire year. The Fairmont Monte-Carlo and the
Grimaldi Forum actually have most of their heating and cooling systems operated by sea water
pumps. We now have 64 of these pumps and 17 per cent of the total energy is operated by
these renewable resources.
“Monaco is not going to change the way it looks by 2050; we are not going to hide all the
superyachts and sweep them under the carpet. What we are going to be doing is capturing and
storing renewables and this is being translated through the Prince and his leadership, to every
level in Monaco,” she said.
In a further carbon neutral initiative Monaco now has electric share cars – Mobee’s - that are
used in a pay as you go system. The Prince also drives an electric vehicle and has incentivised
the buying of electric cars by paying residents A$14,000 when they buy one. The result is
almost 2000 privately owned electric cars are on the road. What’s more the Principality has also
trialed a road with built-in solar-panels.
A little known fact that Ms Roberts-Brown spoke of was of a young Swiss woman called
Jessica Sbaraglia who arrived in Monaco in 2016 and decided they should have fruit and
vegetables growing there. She set about using Google maps to identify all the areas where
plants could get enough sunlight.
The result through her resourcefulness and negotiations with many companies and people in
high places is now, two years on, she is responsible for the principality producing 10 tonnes of
fresh produce – all with zero packaging, zero transport and zero storage. This too is going a
long way to reduce emissions.
The Monaco Convention Bureau has launched a new and innovative online resource for the
MICE industry promoting the principality’s unique appeal as a congress and events destination
through a hub of engaging, expert-endorsed content. m
20 | micenet
EEAA NEWS | JOYCE DIMASCIO
ustralia has been at the forefront
of adopting good sustainability
practices for about a decade.
Despite this, more can be
done especially to take better CSR choices
to a whole new level. There are some
companies that have a stellar track-record
with sustainability embedded in their DNA.
Others have been less active.
Programs such the ABC’s War on Waste
is doing a lot to re-ignite community attention
to the wastefulness of our society’s
This has sparked major campaigns like
#BanTheBag, which has resulted in all states
(except for NSW) legislating bans of all single-
use plastic bags, and the City of Sydney’s
#SydneyDoesn’tSuck campaign, launched to
encourage the city’s hospitality and
entertainment venues to limit the use of
single use plastic straws.
The Melbourne Convention and Exhibition
Centre has an established culture focussed
on sustainability; the Adelaide Convention
Centre is also internationally recognised for
its action – and together with the Gold Coast
Convention and Exhibition recently became
the first venues in the world to achieve the
EarthCheck Platinum Certification.
In recent months, ICC Sydney launched a
new partnership with Sydney Water, which
has already seen the venue save over one
million plastic water bottles – equivalent to
Joyce DiMascio says we should recommit to more responsible
business practices right now.
2900 wheelie bins full – by using re-usable glass water bottles of tap water.
In the area of event theming and expo delivery, there is a lot of use made of re-usable
materials, props and AV. These are all good practices.
However, we also know that there is also a lot of waste still produced at events.
Our industry is taking a stand in relation to this. It is a shared commitment to create a more
responsible industry – to share expertise, best practice and co-operate to do a better job in
relation to waste, purchasing decisions and a whole range of other considerations.
Sustainability is a key tenet of our association’s Five-Year Strategy and a major priority for our
members. I am proud to see support for a new member-driven Environmental Sustainability
Working Group, which was established at our Leaders’ Forum in June and had its inaugural
meeting in August. It has mapped out a plan of action to try to tackle the challenge – together.
Competitors, business partners, clients and suppliers all collaborating for the good of our
The group, led by EEAA Board Member and Melbourne Convention & Exhibition Centre chief
operating officer, Leighton Wood, and comprising representatives from all parts of the industry,
will tackle the issue of sustainability for the events sector.
From our youngest members to our most senior leaders, we are engaging everyone in our
membership to ensure everyone has the opportunity to contribute and for their views to be
heard on this important issue. Most participants at the EEAA Young Stars event in Melbourne
ranked sustainability as a 9/10 priority.
This is a first for our industry and we are committed to making a difference.
And, on the topic of social issues, I’m also very honoured to be joining forces with The Heart
Foundation and the Australian Chamber of Commerce and Industry (ACCI) as one of 16
ambassadors for women’s heart health.
With 22 women dying from heart disease each week, three times more than breast cancer,
it’s a major issue and one that can be improved with increased awareness.
The “Business Women Champions of the Heart” is the nation’s first network of senior
business women and aims to put women’s heart health in the spotlight. With so many women
working in the business events industry, I wanted to help spread the message about the need to
pay particular attention to this silent killer of so many women. m
The EEAA is the peak industry association representing organisers, association organisers, venues and
suppliers within the exhibition and event sector. To learn more contact Joyce DiMascio on
(02) 9413 9520 or firstname.lastname@example.org.
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